Monthly Archives: August 2019

Increase Your Website Traffic By YouTube Marketing & Promotion

Increase in website traffic could be the earnest desire of almost all webmasters. As visual appeal always has a better effect on the human brain, YouTube has established itself as a great online site nowadays used by many webmasters to promote their online businesses and products and services that they have on offer.
Create an interesting video and submit it to YouTube. You would be amazed to see the outcomes and quantity of hits that it can generate for your website. However, one may argue that even advertisements on television likewise have an aesthetic appeal and most people start surfing other channels during the time of advertisements. So, why would anyone want to watch advertisements on YouTube willingly? The thing is, videos on YouTube advertise services and products with a difference.
Sharing interesting YouTube videos
Their focus is more on entertaining the viewers than merely promoting one’s brand in a boring way. The sales pitch is normally less focused upon in these videos, as the message is communicated clearly to the viewers. The name of your website is normally shown very subtly that does not provide the video an impact of “advertisement” in the actual sense. So, appealing videos, especially the ones that instigate almost any emotion, whether laughter, anger or disbelief, in many cases are shared by people who have each other. This ultimately improves the hits on your landing page. These videos may also be shared through customized YouTube communities, groups, bulletins and emails.
Tag research
To attract a lot more traffic, you need to do thorough research about the keywords or tags that you had use of your YouTube video. Appropriate keywords which are searched more often by the target audience would help curious Internet users to find out your video without much effort. These keywords may also be used in the description of YouTube videos.
Combination of YouTube marketing with blogging and article marketing
The same as YouTube marketing, article marketing, and blogging are some different ways which are often employed by webmasters to generate traffic to his or her websites. So, a mix of those two marketing techniques with YouTube marketing can end up being of great help for webmasters to attract more visitors to their landing sites.
Once you have uploaded your niche video, then you can mention the hyperlink of your YouTube video in the resource box of articles which are further submitted to online article directories. Similarly, you are able to ask a specialist blogger to upload your video on his/her blog.
Nonetheless, be sure to have quality content written that compliments the video and communicates your message effectively. Bloggers often visit each other’s blogs and leave comments. They are also good types of increasing the exposure of your YouTube marketing videos and utilize them to generate huge levels of traffic for most of your site.

You may like: Top 5 Effective Ways to Drive More Traffic to Your Website

Hence, you are able to greatly expand the hits received by your website within a few months with assistance from marketing through YouTube videos. This further allows your website to climb up the ladder of search engine rankings.
YouTube marketing ensures your growth in the number of hits at your landing site, even in the long term. You simply have to invest some time to produce and upload the video and maybe invest only a little money, only once. After that, you are able to just sit back and relax and reap the advantages of the efforts and time invested by you.

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Some tips to improve your campaigns for SMS marketing

The marketing of SMS is extremely efficient. Although people may tend to disregard phone calls and emails, a text message is almost never ignored. In reality, it has been estimated that up to 98 percent of SMS emails are opened and the large bulk of text messages are read within 2 minutes of receiving. SMS advertising is an excellent way to bring in more clients, advertise your products and boost client loyalty. But if you’re just getting began in the SMS marketing globe, there’s plenty to learn.t is estimated to own a smartphone this year by 4.77 billion individuals. That’s two of Earth’s three individuals!
One factor to maintain in mind is the heavy SMS advertising regulations. If you abuse your access to the personal phone number of a customer, you will discover yourself in great difficulty. So, cautiously manage it.
What is SMS Marketing?
Let’s begin with a straightforward definition of SMS marketing.
SMS stands for “brief message service,” which can be sent to a mobile device between phones or from a laptop. SMS marketing means sending marketing messages via text messages to clients.
Here are some tips and suggestions on how to maximize your achievement if you’re already on board with SMS marketing.
1. Establish a marketing team for SMS:
Large campaigns for SMS marketing aren’t DIY. To get the most out of your marketing strategy, you will need a range of qualified experts. One or a few individuals may fill several of these positions, but you’ll need: an expert on SMS marketing, a retail expert, on-site signage coordinators, digital creative designers, social media specialists, promotion specialists, an ROI, and discount budget analyst, and more.
2. Know your client:
Use a CRM (Customer Relationship Management) app to assess your messages ‘ achievement. Encourage your clients to behave quickly. An easy expiry date included in the email promotes subscribers to sign up or behave quicker than they would otherwise have. Anyone who operates in marketing results will comprehend this feeling of urgency.
3. Write Clear Messages:
Get to the point that to express yourself you have 160 characters. If you can, do this in less. Make sure the message, written in plain English, is clear and concise. Avoid shortcuts, emoticons, and all caps.
Do not use open emails. An example of an open-ended message is one that invites customers to sell but does not say at the end of the sale. Whether it’s a day or a month, the client has no clue. By setting a particular date when a sale ends or placing an expiry date on a coupon, customers are more likely to behave because you have offered them sufficient data and motivation.
4. Use buttons for call-to-action:
Calls-to-action enhances customer engagement with your text for SMS marketing. That’s precisely what you want from them: engaging, evaluating the texts you’re sending, reading them, interacting with them, and acting on them.
Here are some winners for call-to-action:
Show the text: Asking clients to display the text to receive a discount is a clear and efficient way to get them to participate in your promotion.
Click Button: Sometimes in your SMS message you don’t have enough room to include all the data that your client needs. You may be hosting an event and want to add a connection to an event map or video or a link to your website where more information are available. A “Click here” button will provide a connection to the required information in that situation.
Text-to-Win: Many clients would be interested in getting a shot from your business to win a prize or gift. Asking them to write to the competition helps to boost the commitment of clients. If you don’t offer a sale or host an event, Text-to-Win campaigns are an efficient means of reminding clients of your presence and continuing to increase traffic and revenues.
Text-to-Vote: Engage mobile polling clients to find out how your business is doing in terms of service, quality of products, prices, and more.
Buy Now: For targeted emails, this is the ideal CTA button. If you understand that a client regularly buys a certain item, you can send a text promoting that item to make it simpler for them to make a purchase with a “Buy Now” button.
5.Get Your Timing Right:
SMS is all about instantaneousness. Opening posts requires individuals an average of three minutes. Responses from customers to SMS-promoted sales, promotions, and activities are most efficient when they are last-minute impulses. If you have a Friday night shop opening event, send the Friday afternoon message. If you have a meal promotion in your restaurant, send it at the end of the working day, not in the morning. Take SMS timing one step further by discovering the best time to send a message to a particular person based on their previous relationships with your messages.
You can maximize the advantages of your SMS campaign by dedicating time to creating efficient messages, evaluating your client demographics, investing in an SMS-specific sales marketing team, and promoting your SMS campaign across the media of your business.
Cleonix Technologies is a web development company in Kolkata specializing in all digital marketing techniques. We work with businesses of all shapes and sizes to create an awesome digital marketing strategy to really give you the edge. If you think it’s time that your business stood out from the crowd, we can help you get started!

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5 Best reasons why SEO Services should be outsourced

In online marketing, SEO plays a significant role. Implement appropriate SEO methods to bring your online business to the next level in order to gain internet exposure. You need to take on specialist SEO services to attract more traffic and achieve more reaction online. The issue that arises here, given that SEO is really essential, is whether you should have or outsource SEO service suppliers in-house. You can employ any of the companies for website optimization purposes. To make your site more friendly, there is no need to have your own SEO experts. The best part is that a company has to pay for SEO just a few dollars. Here’s why you should outsource SEO services.

1.Outsourcing Is Affordable:
It will not be as inexpensive to hire an in-house team as to outsource the necessity. You will get your hands on a skilled professional by outsourcing, who can do the same job at a fraction of the cost. Besides, you need to concentrate more on the ROI instead of just thinking about affordability. If you spend a particular quantity on your marketing, for example, what is the outcome you’re expecting and how much you’re actually going to get back. We understand, of course, that revenue should be more than spending and make sure that these things are made clear while outsourcing the services.

2.Quality content:
Content marketing is an important component of SEO; it helps to generate company leadership and drive conversions a long way. Therefore, if your site has content that is not badly enriched by keywords or written, your brand name may be degraded. Writing the appropriate content on your own can take your precious time. So, handling the assignment to a top SEO agency in India would be the best choice as it would have educated authors who are competent in writing SEO-rich content.

3.It can only be managed effectively by experts:
SEO management needs unique abilities and thorough subject expertise that can manage marketing pressure readily and produce the required outcome. The Search Engine Optimization methods must suit the business strategy perfectly, and the one who can design an efficient marketing strategy for your company is an SEO expert. So instead of referring to the Internet for thoughts, you can outsource your needs and let the experts take care of it all.

4.Establishment of quality links:
One of the characteristics of a good website is to have a liberal collection of inbound links. Establishing quality connections needs skilled digital marketers ‘ knowledge as such links can open your door to internet marketing achievement. By outsourcing SEO, you can use a professional link build-up method to improve your website’s accessibility.

5.Analysis of the site:
Your business website requires to be periodically analyzed to verify whether it is consistent with the recent SEO trends. In the event that it shows low ranking and decreased traffic, you may participate experienced SEO services. This allows you to leverage the knowledge of committed SEO professionals who will identify the causes and work towards changing your website and applying appropriate digital marketing policies to boost traffic and ranking.

Cleonix Technologies is a web development company in Kolkata specializing in all digital marketing techniques. We work with businesses of all shapes and sizes to create an awesome digital marketing strategy to really give you the edge. If you think it’s time that your business stood out from the crowd, we can help you get started!

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Why does Microsoft really want you to stop using Internet Explorer?

Internet Explorer, once famous netizens ‘ internet browser, is slowly and gradually dying. The irony is that it could not even be saved from the wreck by Microsoft. Nearly four years ago, Microsoft murdered the Internet Explorer brand and chose Edge as its contemporary Windows 10 browser. Internet Explorer has lived on as plumbing for Windows and company compatibility, but with fresh internet norms, Microsoft does not support it–it is legacy software. The reason is straightforward. The browser represented by the symbol of the iconic ‘ e’ has been through its expiry. It has not been updated to promote fresh web standards and may have safety consequences if it continues to be used. Interestingly, Microsoft’s warning arises from itself.

While most consumers are likely to use Chrome, Firefox, or Edge, a number of businesses still rely on Internet Explorer for unmodernized older web apps. Microsoft has tried many different ways to push businesses to improve their older web apps, but over the years IT admins have naturally taken the easy way to use Internet Explorer and its different compatibility modes.

“Internet Explorer is a compatibility solution,” warns Jackson, rather than a browser that businesses should be using day today for all web browsing activity. “We’re not supporting new web standards for it and, while many sites work fine, developers by and large just aren’t testing for Internet Explorer these days. They’re testing on modern browsers.” Chris Jackson wrote about the hazards of using Internet Explorer as the default browser in a blog, Principal Program Manager at the Experiences and Devices Group, Microsoft.
Jackson is not calling on consumers in his article to move to Microsoft Edge (which will quickly be based on Chromium) or to use Chrome or Firefox. He only emphasizes the fact that designers are no longer testing their sites for IE that could lead to both safety and stabilization problems.

In Jackson’s view, IE is no longer really a browser that he explained, stating:
“You see, Internet Explorer is a compatibility solution. We’re not supporting new web standards for it and, while many sites work fine, developers by and large just aren’t testing for Internet Explorer these days. They’re testing on modern browsers. So, if we continued our previous approach, you would end up in a scenario where, by optimizing for the things you have, you end up not being able to use new apps as they come out. As new apps are coming out with greater frequency, what we want to help you do is avoid having to miss out on a progressively larger portion of the web!”

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Top 5 Effective Ways to Drive More Traffic to Your Website

If you are the owner of a website, you understand that without traffic your website is no point of genuine existence. If there are no visitors, who will buy your products or read your informative content? Most importantly, what’s the point if there isn’t any traffic? If you have a web page, you may want to understand how to boost traffic on the website. When you create a website to sell products or what have you, one of the last things that you may think about in the very beginning is the amount of traffic that it is going to attract. But in fact, it is the very first thing that you should think about.

Given below are some effective ways on how to increase website traffic:

1. If you really want to know how to increase website traffic, then you have to have exciting, informative web content. There are plenty of places online where you can actually purchase custom articles written by authentic authors and top online researchers. Just find a good article distribution website, sign up, and describe what you want your article to be written about. With a day or two, you will have your perfect article, optimized and full of information. If you are the one who is writing the article, then be sure to add updates and add something fresh and new every couple of days or weeks, or whichever you prefer. Keeping your content up to date and fresh will make the visitors feel like they are getting something new every time they visit your website, which will always make them want to come back for more. There is not a better way on how to increase website traffic.

2. If fresh web content wasn’t enough, and you are still wondering how to increase website traffic, try submitting your articles to article directories. With an article directory, you will be able to create backlinks to your website, which will increase traffic by numbers you never thought were possible. You can submit as many articles as you want. The more, the better. But, they all have to be different and completely original.

3. Add the necessary keywords to your page if you want to know how to increase website traffic. For example, if you are writing content about how to increase website traffic, all you will have to do is add the keywords to the content that people use to search for that particular subject. You can easily figure this out by doing so yourself. The top three search engines are Yahoo, MSN, and Google. Do research using all three to figure out which keywords will work the best for your site.

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4. Add an opt-in box to your page where people can sign up for free weekly newsletters and other goodies. You may want to even consider throwing in a couple of free monthly products. Do not worry about a couple of free goodies here and there costing you too much in the long run because you will be paid back with the amount of traffic that you are going to attract. If the idea of giving away free products doesn’t appeal to you, be sure to send out updates and new information about your site. This can help keep your visitors interested and make them feel as if your site is very useful for them. Your visitors will definitely want more of what you have to offer. And there is also a great chance that your regular visitors will spread the word about how great your page is, and others will want to know what your site is all about.

5. Knowing how to increase website traffic also involves meeting new people and telling them all about what you can offer them. Being very direct about it is not always the best way. Social networking websites provide you with a way to do just about anything that involves your site. They were originally invented to help people make friends. But more and more individuals are finding great use out of them concerning their websites. All you need to do is post links to your site on your page, and the traffic increase like magic.

When you want to know how to increase traffic, you want to know the ways that work, and these are the proven techniques that will get you the amount of traffic that you are looking for. Remember that without traffic, there really isn’t a point. Just a dead site with no visitors. If you are looking for someone to help increase your website traffic just visit Cleonix Technologies and let us help.

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Beginner’s guide to do keyword research for SEO

Creating a good website is not enough as there are several internet marketing tools that need to be used to get traffic on the website. One of the most common tools is SEO keyword research. This method is free, unlike paid marketing. However, keyword research requires enormous knowledge and expertise to provide the best results for the business. Thus, from small scale business firms to large enterprises hire keyword research experts for the job. The new-age trend that has emerged is freelancing. Clients can now easily find experienced professionals, available to work on a freelance basis. Coming back to keyword research, there are many tips and tricks that can be adapted to optimize a particular business.
Free keyword tools: As a beginner, it is important to understand that the first step needs to be complex-free. Thus, one can use a good online keyword tool to understand the fundamentals of keyword research. To begin with, the keyword planner tool at Google AdWords is a simple yet effective keyword research tool.
Set your goals: Just like any other marketing strategy, keyword research should have a specific goal to be achieved. The end objective of using the right keywords is to redirect the user to the desired web page, Hence, at every step of using a keyword, one has to keep in mind how the keyword will actually help to achieve the desired goal.
Find out the popular keywords on search engines: Search engines play a very crucial role in defining the importance of keywords. Therefore, one should keep a track of the trending keywords on popular search engines and use them in the best possible ways.
Here are a few keyword research tools that have emerged as favorites among SEO experts.
Google Keyword Tool
Bing Keyword Research
Bing Ads Intelligence for Excel
Wordstream
Wordtracker
Uber Suggest
For an SEO professional, it is imperative to track the keywords used by competitors. One can easily get a good idea of the keywords used by the competitors through some useful tools. For example:
SpyFu: It is a site that exposes the search marketing secret formula of the most successful competitors. This site helps a business to look for the domains from where the competitor has bought a keyword. This includes every keyword bought on Adwords, every organic rank and every ad variation for the last 10 years. Moreover, this can also enable a professional track specific keyword ranking that can help you built better connections.
SEMrush: This site is exclusively designed for digital marketing professionals. If you hire keyword research experts you would surely find this site as one of the favorites of the experts. This site helps to research the competitors through vital information. This helps professionals to make better decisions relating to online marketing.

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If you can find an experienced SEO professional he/she would have a good knowledge of other aspects of SEO. For instance, Pay Per Click (PPC), is a service offered by major search engines to earn revenue as well as provide businesses to improve their rankings in the search engine result pages. If you can find PPC keyword research experts, this can be an effective way to escalate traffic on a website. For a company, it is beneficial to hire an expert as they know which keyword needs to be targeted. PPC is a way of buying visits to a particular cite. Advertisers pay a pre-decided fee each time one of their ads is clicked.
If you are keen to make the best out of the PPC advertising to help your business grow, you must know and understand how it works. Companies bid over a certain keyword or a group of keywords that would make them appear in the top position in the search engine result page. The one that bids the most gets their links at the top of the search engine result page. However, users would be able to able to see that it is a sponsored link as it will appear above the natural listings.
Search engine optimization is an interesting marketing tool that needs sheer knowledge and expertise to taste success. It is suggested to find PPC keyword research experts for the job, as it takes time and immense skills to implement the strategies.

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Best 5 Whatsapp features to grow your business faster

What does the WhatsApp mean?
WhatsApp is a free mobile app that utilizes the internet connection of your phone to allow you to chat with other users of WhatsApp without fees for SMS text messages. The app also allows files and pictures to be shared and promotes free voice and video calls.
Supporting a broad variety of phones has made it particularly popular in regions with elevated SMS fees, including Brazil, Mexico, and Malaysia — where 60% of the population is using WhatsApp. In reality, in 109 nations, it is the most common option to SMS or 55.6% of the globe.
WhatsApp, the Facebook-acquired social messaging service for $19bn in 2014, is probably the fastest-growing communication app in the world. As in January 2015, half a billion individuals were regular, active WhatsApp users around the globe. More than 700 million pictures and 100 million videos are shared by these customers every day.
Let’s look at the 5 tips to implement WhatsApp in your business.
WhatsApp marketing strategies and tips:
Since WhatsApp does not sell ad room or have (yet) any business-specific characteristics, your marketing strategy must be innovative.
1) Use WhatsApp to communicate with the internal team:
The best thing about WhatsApp is that it is used by almost everyone and no preparation is required. Another advantage is that I don’t have to ask the team to verify WhatsApp explicitly because they’re hooked to it anyway.
On WhatsApp, you can form Sales & Development team groups and share immediate emails that do not require an email. It’s quick and enjoyable to use.
2) Use of WhatsApp for marketing and promotion:
You should generate lists linked to particular subjects or sections of the public. Once the lists are ready, just as you do on Twitter, you can submit one-way communications that are specifically tailored to boost commitment.
You can include in your emails offers, connections or invitations. For instance, if you have an event or launch that will interest your audience, the way to go is to broadcast lists.
3) Use Group Chat:
Group messages are shared with group members and include group participant reactions as well. This is useful when you need to perform focus groups or market research before a product or service is launched.
The group characteristic is also the best way to give particular client groups exclusivity. It’s also a way to encourage your clients to communicate and maybe introduce other current clients to attempt a fresh service or product they’ve never attempted before.
WhatsApp group chat offers advantages for both you and your client: your clients can communicate readily with each other and you can readily relate to a global audience. You can get feedback immediately.
4) Create Quality Content:
Yes, on WhatsApp as well. Just as quality content is important for your site, it is also important for WhatsApp messaging. Your messages need to be short and powerful in WhatsApp. Your style and word choices should resonate with your audience or you risk seeing very little engagement. Keep it easy, engage and concentrate on your customers ‘ advantages.
5) Use WhatsApp to make a video or voice call:
WhatsApp is not just for instant messages, you can also use it to make video and voice calls. Doesn’t have time to write a long answer or can’t be bothered with it? There’s no issue. WhatsApp enables you to send voice messages to your contacts, which is fantastic if, for instance, you walk somewhere, causing a bit of pain to be typed constantly.
WhatsApp is a strong instrument for communication. Because of its simplicity, it has become commonly popular. You can use WhatsApp for your company in different respects besides using it for private communication. It’s cost-effective and you can rapidly get began.
In your business, do you use WhatsApp? In the remarks below, please share your tale.

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