Monthly Archives: May 2019

5 must-have features in a Travel Website

A travel website is a website focused on travel location, hotels, reviews, trip fares, or a combination of both. Building your own website is easy. Your new site will work better and look better if you plan a bit before you jump in. If you want to build a travel website, you must keep in mind about the following features.

1. Attractive Visuals: Attractive visuals catch users attention. First impressions are formed quickly. Attractive visuals make a strong statement and will have a bigger impact on your website. Also, people interact more on social networking sites that have plenty of images.

2.Straightforward & Predictive search filters: Search filtering is very useful as there are various parameters involved in traveling. Predictive search is nothing but a drop-down list that pops up immediately while typing so that you don’t have to hit ‘search’ to find out common queries. This is an excellent way to avoid displaying a large list of results, finding results quickly and to display questions the user hasn’t thought of. It is very user-friendly.

3.Customer reviews: Testimonials, customer reviews, and recommendations are increasing day by the day as users want to know others experience before making a decision. In case of travel sites reviews increase conversion rate. And as an added bonus, reviews help to improve your sites SEO ranking. So, the review is a must on any travel website.

4.Clear pricing without hidden fees: If the pricing is not clear and has hidden charges and taxes, there is a high chance of the user spending their money elsewhere. So, if you want to increase your profits, it is essential to know the importance of clear pricing. A pricing table must be simple and clear so that users’ can choose the appropriate package. It shouldn’t offer too much or too little, just the right amount of information for them to distinguish between the packages.

5.Google map integration: It helps people find the exact locations they are looking for by adding Google map links. It will be easy for people to see the destination easily as they needn’t cut paste the text into a map to view the location.

“Cleonix Technologies” is a Kolkata based Web development & hosting provider company specializing in Website Design, Graphic Design, Web Development, Digital Marketing, Search Engine Optimization. For creating an awesome travel website contact us.

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Difference between website development and web application development

Web application development is a part of a website but the website may not be a part of web application development. Web application development is a process of developing a product which includes programs, procedures, and algorithms. On the other hand website, development means developing a website for the World Wide Web. A web application is developed to perform a specific task accurately and efficiently and website development helps in increasing the visibility of the business. Website will usually be available on the Internet but may be restricted to an organization’s intranet. A web application will usually be restricted to the intranet owned by a particular organization but may be available on the Internet for employees who travel beyond the reach of that intranet.

A website can never be implemented as a desktop application. It can be accessed by anybody and can contain static pages although it is possible to change the content of the web pages from a database. In this all users may have access to all pages in the web site, meaning that there may be no need for any sort of access control. It may have parts of the system which can only be accessed after passing through a login screen. Users may be able to self-register in order to pass through the login screen.

In simple words, Web application development is the creation and maintenance of software applications to be used on the World Wide Web. The web application can be accessed by authorized users only. It contains dynamic pages which are built using data obtained from a central data store. Any authorized user may submit updates, subject to his/her authorization level, and these updates would immediately be available to all other users. No part of the system can be accessed without passing through a login screen. Users can only be registered by a system administrator. The application may cover several aspects of an organization’s business, such as sales, purchasing, inventory, and shipping, in which case users will usually be restricted to their own particular area.

Web developers build, customize and extend web applications using programming languages, databases and some other things even geekier. The Web development strategies include several things like the business of e-commerce, web designing, the web content development, the client and server-side coding and also the configuration of the web server. So, when you need a website to run on a software application, you are in need of web development services and if you are looking for a software application to be run on a desktop computer, then you need web application development services. Many software development companies work on both technologies. Nowadays most people use both the technologies for the success and growth of their business. Both these technologies and services provided related to these are different from each other.

If you enjoyed reading this post, check out our blog section for more interesting contents. We also specialize in custom website development and digital marketing. You can contact us for all your project requirements.

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Know when you need to upgrade your web hosting plan

Web hosting service is nothing but a service that allows organizations and individuals to post a website or web page onto the Internet. A web hosting service provider is the business that provides the technologies and services needed for the website or webpage to be viewed on the Internet. Servers are nothing but special computers where websites are hosted, or stored. User will type your website address or domain into their browser when they want to view your website. After connecting the computer to your server the webpages will be delivered through the browser.
As a website grows older, more resources are added to it and so are functionalities. In order to keep the website secure and speedy, it is imperative to upgrade the website at the right time to ensure uninterrupted services. If you are also wondering whether you need to upgrade your web hosting plan or should continue with the same old one, here are some signs that’ll tell you if it’s time to get an upgrade.
You must know the following signs before upgrading your web hosting plan.

1. Site Becomes Slow:
Google uses site speed as part of its metric for determining visibility in search. Which means faster websites are given a higher priority. When your website is slow, you’re essentially giving traffic directly to your competitors. For this, you must upgrade your hosting plan.

2. Your Website is Down Most of the Time:
The longer your website remains down, you will lose traffic and revenue. If the downtime becomes a common occurrence, it is time to talk to your hosting provider. However, if the problem persists, it is time to switch to a better performing host. A VPS or a dedicated hosting server is a good, albeit costly solution. If this is the case with your business, it is time to check out cloud hosting.

3. Inadequate Security:
The best web hosting providers will deliver as much security as possible. Part of delivering good security also includes easy methods to keep backups of your data.

4. You Need Bandwidth for Apps and Data:
The transfer of data from the server to a user will take up some of the allotted bandwidth. If you develop a popular app, that bandwidth will be quickly exhausted. So, depending on your site you must upgrade your web hosting plan.

5.Customer Support :
Websites and hosting are finicky and things could go wrong at any time. Since many website owners and managers are not technically proficient enough to solve the issues themselves, support is crucial for continuing business. If your hosting provider does not reply to your emails and/or calls, it is time to switch hosting solutions.

“Cleonix Technologies” is a Kolkata based Web development & hosting provider company specializing in Website Design, Graphic Design, Web Development, Digital Marketing, Search Engine Optimization. For upgrading your hosting plan contact us.

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Expert Key Strategies To Help Your Small Business Succeed on Social Media

Interacting with your followers is the foremost important thing on Social media. But, there has to be more to your social media strategy than simply posting content.

Unfortunately, many brands do not realize that they can not simply promote their products on social media and expect their target audience to be attracted.

You can have thousands of followers, but if you have nothing entertaining or engaging, social media isn’t going to be a valuable marketing tool at all.

You need to include sharing non-promotional content and interacting with your followers on your to-do list each and every week.

How Much Self-Promotion is Too Much?

We like to use the 20/80 rule, a widely-accepted ratio for sales posts vs. other content. For example, if you own a day spa, 20% of your posts could be related to promoting your therapeutic services, products for sale and so on.

The other 80% of your posts should be content that your target audience will find interesting. You could post links to articles, blogs, and videos on everything from healthy recipes to self-care tips. Make sure that if you share humorous photos, videos or articles that they’re appropriate for your audience and your industry.

All of your content can be valuable and increase your social media presence if you speak authentically to your followers.

You’re not just entertaining them – you’re increasing the odds that they’ll like or comment on your post and share it with their followers.

Get to Know Your Followers

Part of a good strategy includes setting time aside each week (or hiring a marketing company to do this for you) to go into your Facebook, Twitter, Instagram and LinkedIn accounts and:

• Accept relevant follower requests

• Look for people in your target audience to follow/Like

• Like, retweet and share others’ content you enjoyed

• Comment back to followers who leave your comments

Building trust with your followers makes them more likely to purchase your products or services and to be loyal to your brand.

If you do build a set of active and loyal followers who engage with you, be sure you follow them back and interact with them on a regular basis to keep them happy.

Access is Everything

If you’re constantly switching between your work and personal devices, it can be easy to accidentally tweet something you don’t want to share on your business page or vice versa. Double check which accounts you is posting from before you hit that button.

Larger companies may have several pros accessing social media accounts. Even small- and medium-sized companies might outsource their social media strategy and promotion to a marketing company (like ours).

To keep your social media presence positive, make sure you take away access from people who are no longer with the company, and if you do outsource your social media marketing, ensure the company you’ve hired does the same.

If you don’t, you could end up with a situation like HMV did in 2013 when a disgruntled ex-employee still had access to their Twitter account.

Yikes. Knowing who’s posting is just as important as what you’re posting.

There’s so much noise on social media, so you need to work hard to get noticed and stay noticed! By creating the right strategy for your target audience and aiming for relationships, not followers, you’ll be well on your way to building a better social media presence.

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You must know these disadvantages before starting Email Marketing

Email marketing is one segment of internet marketing. The use of email to promote products or services. Email marketing can be used to build trust with customers over time to turn them into repeat customers. It is also an effective way to keep your customers informed about new sales or promotions you are running. It is true that it has a lot of advantages. But we must know the disadvantages of Email marketing before we use it.

1.Spam: Commercial email or ‘spam’ irritate consumers. If your messages aren’t targeted to the right people, the recipient may delete your email or unsubscribe. Sometimes, Your email marketing could well land in a spam folder and never get viewed. Many people won’t even bother to open your email. Spam filters will take out a lot of emails before anyone ever sees them.

2.Appearance: You may have worked to create your email marketing to look exactly the way you envisioned. Unfortunately, due to the varying servers and device settings, your design may not come through the way you hoped, which can diminish the impact of your message.

3.Costs: Sending email not only costs Internet access but also it costs a lot to create a proper email template. Hiring a company to design and manage an email marketing campaign includes templates and consultations and can get pricey.

4.Size issues: Files need to be small enough to download quickly. Emails containing many images may take too long to load, losing your audience’s interest.

5. Emails must have a responsive design: About half of all internet traffic today comes from a mobile or hybrid device. The days of HTML emails on desktops or laptops is over. You really don’t know where someone might choose to read your email. So, you need to create a responsive email design.

Email marketing can allow you to create targeted and personalized messages. Businesses use email marketing as an affordable and often effective advertising tool. However, it is important not to overuse email marketing.

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Key indicators for choosing the most effective and reliable digital marketing service provider

Earlier, the internet was not a place one naturally navigated to, to find things or to shop. So, billboards, magazines, radio, and television were the only mediums used for advertising. But over the last two decades now, we have had the internet. The Internet has changed how we market our products and services. It has created numerous jobs that are specific to each and every little part of marketing digitally.

Online marketing reaches every internet connected device.

The best thing about digital marketing is the myriad types of feedback you can get. You can know demographic based requirements, interests and sales conversions. You can see what kind of advertisements convert to sales, what type of content a particular demographic consumes and therefore where to target your ads etc. However, as a business owner, you have a lot to do and studying marketing analytics might take up a majority of your time as you might not be an expert in that.

This is where digital marketing service providers come in. Their job is to come up with digital marketing strategies that work for your business. There are too many digital marketing service providers in the market and it can be overwhelming to choose the right one. All of them offer multiple, often similar-sounding services and that makes it confusing. It is a rather expensive investment to make, both in terms of finances and your brand image. So, here are a few tips to weed out the substandard digital marketing service provides and some key indicators of genuine ones.

Things to avoid:

Lack of verifiable portfolio: If a digital marketing company does not have a sizeable portfolio of clients they have worked with, or are not willing to share that information, that is a huge sign to not work with them.

Exorbitant prices: If a company charges you much higher than what is the standard rate for that service in the market, then it is a clear indication that you might have to look further to find a suitable, legit, and cost-effective digital marketing service provider.

Unwilling to make promises: If a digital marketing service provider seems unconfident working with your business, and is hesitant in setting marketing goals that convert to positive sales, then they are going to be beneficial for you neither in short-term nor in the long-term.

Lack of strategy: Online marketing is a strategy game, and strategies require one to look at the big picture. So, if a digital marketing service provider does not have a long-term strategy that works for you, then you should definitely consider going for a different solution provider.

In lieu of this, there are companies that are willing to go the extra mile with you and for you. A good online marketing solution works only when businesses work hand-in-hand with their digital marketing service providers. So how does one figure out which digital marketing service provider is good for them?

Here are a few key points of decent digital marketing service providers:

Portfolio: A good digital marketing service provider shouldn’t have any problem in showing the companies that they have worked with or are working with. They will want to talk about how they are a part of successful businesses and how they can help you achieve your goals as well.

Vision: No matter what your business is, they are capable enough to have a vision that aligns with your needs. They are able to map your progress and build marketing campaigns accordingly. Their marketing efforts will bring you prospects that convert to customers.

True to their word: Digital marketing service providers are very good at making promises. If they follow those promises with actions that work for you, then they are worth working with.

Economical/Penny-wise: They are economical in their digital marketing services. They carefully plan out what solutions you can spend your marketing budget on. They are not wasteful or hasty about any financial decisions.

Compatible: They will find marketing solutions that work seamlessly with your brand. They will talk about your brand in a way that makes you look good instead of making them look good.

Conclusion
Choosing the online marketing strategies for your business can be a really daunting task, so you should make sure that you keep these indicators in mind when hiring a company. After all, this is a long-term relationship for your business and the one that will control your brand majorly. So, always try to choose wisely.

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Top 5 Tips To Reduce Bounce Rate Of Your ECommerce Store

The bounce rate is the percentage of people who landed on your website, but instead of browsing further, they exited from your website. You can check your bounce rate inside Google Analytics. Here we’ll discuss the top 5 tips to reduce bounce rate of your ECommerce Store.

1.Improve your content’s readability:
For lack of readability, your target customers might leave your site. Use subheadings to throw more light on your topic. Use bullet points to explain benefits or points worth noting. Use plenty of charts, images, screenshots and quotes from industry experts, where appropriate.

2.Improve speed:
If the scripts and information on your eCommerce store are taking a long time to load, you will lose your user. There are many optimization tools available to help you improve the speed of your webpage.

3.Attract the right visitors:
When you’re getting the wrong website visitor from the start your bounce rate will be higher. This is a targeting problem. People buy what they see. If there are videos or pictures available for a product, it would draw more audience to it.

4.Provide a better overall user experience:
User experience is the overall feeling of a user while they are interacting with your website. A simple & pleasing website with good user experience is always welcome.

5.Optimize your call of action placement:
In the first couple of seconds, most users decide whether or not they like a website. Make your call to action clear and honest. One reason for high bounce rate and low conversions is misleading users which create a bad user experience.

“Cleonix Technologies” is a Kolkata based Web development company specializing in Website Design, Graphic Design, Web Development, Digital Marketing, Search Engine Optimization. For creating an exclusive E-commerce website with proper bounce rate contact us.

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