Monthly Archives: January 2019

Understand the usage of 301 and 302 redirects in SEO

Many webmasters would like to know about the proper usages of 301 and 302 redirect methods. To a user they seem to act as the same way, but they are actually different as far as search engines are concerned. Search engines detects 301 and 302 redirect and act accordingly.
**A 301 redirect refers to the page that has permanently moved to a new location.
**A 302 redirect refers that the move is only temporary.
Search engines have to decide whether to keep the old page, or replace it with the one found at the new location. If the redirection setup gets wrong, search engines may become confused, resulting in a loss of traffic.
For what reason does this make a difference? In the event that you are moving a website page or a whole site to another area, for example on the off chance that you change your domain name, you want visitors to be able to find your website. A redirect orders the web browser to automatically forward from the old version to the new one. You might think that search engines like Google would just follow the redirects, but that’s where things get changed. When a site moves, that can hamper google indexing process. Usually, the site drops their ranking position for some time.
There aren’t too many situations where you need to implement 302 redirect, as we mostly remove pages permanently. We should use Javascript or a meta tag to create a 302. Creating a 301 redirect need commands in website’s .htaccess file if we use an Apache server. In Windows servers, creating 301 takes more time and is also a hazardous task. That’s why people mistakenly create 302 instead of 301.
Google can understand that many webmasters are using 302 redirections when actually they should use 301. To produce the best possible search results, Google can and should look at 302s and guess that the webmaster really means 302, or if it’s ordinary confusion and they really mean 301.
For permanently moving a web site, or a web page choosing the 301 redirects is the best option. 302s does not applicable on this occasion. By showing “temporary move” a 302 tells search engines to keep the old domain or page indexed, but it would be desirable for them to index the new location. So for the current scenario using the 301 redirects is the best practice.
If you are worried about search engine ranking due to 301 redirect, the solution is not to change a domain, and not to become financially reliant on rankings. In the marketing world, businesses don’t like to change their names because it can appear unprofessional. So, finally, When approaching your SEO and changes in your site’s location or structure, it is important to understand proper usages of 301 and 302 redirects.

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Attract Viewers With New Business Logo At Right Time

A perfect logo is one that reflects your business and spread your message. It needs to be clean, unique, memorable, and able to work without color. In order to choose a logo, there are important steps to go through, both by yourself and with a graphic designer.

1. Unappealing design:
To the most business or website owners, figuring out a way to drive prospective customers to their website is crucial. There are many aspects that can lead to your inability to do this, such as an unappealing logo. With our professional help, you will be able to get some guidance regarding what way a Logo should be designed in a proper way.

2. Old Fashioned Logo:
Getting an all the more engaging and refreshed logo is an incredible method to indicate shoppers you are not scared of changing with the occasions. Before settling on a specific logo plan, you have to investigate the logos of our rivals in the market. This will typically offer you a lot of motivation that you can channel into the plan of your organization’s logo.

3. The Logo is too complex:
Often times, an amateur graphics designer will add too many elements to their logo. This will lead to making the design look more complex that may confuse the general public. Hiring the expert graphic design professionals is the perfect way to figure what needs to be done to a logo to make it more appealing.

4. Avoid DIY Logo style:
Many people think that they can design their own logo for extra savings. If you are currently working with a DIY logo, you need to stop it quickly.

5. You Need a Unique Image:
Totally starting from scratch with a new image can help you attract new visitors and put old problems in the past where they belong. Appointing a logo designer with required experience is essential to the success of this process.

6. Logo for Social Media:
If the logo is not in properly sized, it will not fit as a social icon and look inappropriate. For this reason, it will not be properly readable on other devices like phones, tablets etc. So keep a byte-sized social media icon version of your present logo.

7. Lack of Creativity:
An expert designer knows the actual significance of logo and branding. If your logo is not professionally designed, it loses the touch of perfection. Minute changes in a logo design can bring a remarkable difference.

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Tips for Becoming a Successful Blogger

It doesn’t take much more than hard work to become a blogger. All you need to do is create decent quality on a regular basis. Becoming a successful blogger you have to maintain the following tips.

1. You must have great writing skills:
Writing is the basic skill for becoming a blogger.It doesn’t mean writing like a professional, but write like an individual.

2.Post regularly:
If you want true readers, then you have to post regularly on your blog. If you do not blog regularly, then you will miss your readers.

3. Ready to learn:
A blogger should always be ready to learn.Spend some times to read other blogs so that you can gain your knowledge.Reading is a vital requirement which will help you to stay updated with the current information.

4.Be a creative person:
Creativity is one the most essential part of writing. Creative articles always draw the attention of readers. It helps you to identify from the rest.

5.Know your audience:
If you don’t know who your audience is, you don’t know whether or not the content you’re creating is truly having a positive impact in your niche. you can rely on keyword research and analytics to steer you in the right direction.

6.Treat your blog like a business:
Successful blogs found out what struggles their audiences were having and created content that solved their problems. They also got in gear and optimized their sites for SEO. They even learned about email marketing, social media marketing & many more.Actually, if you want to become a blogger and succeed, you’re going to have to learn how to run an online business rather than a simple blog.

Sources:shoutmeloud.com, mhthemes.com

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YouTube optimization tips to improve your video rankings

Today’s YouTube channels are more attractive to the viewer than even primetime TV channels. The optimization of YouTube makes your business channel search friendly for both in-app users and users arriving via regular search engines.

Here are 12 tips for your YouTube channel and videos that will help you to start doing better in search, get recommended, and gain more traction.

1. Put a keyword into your YouTube channel name
Keywords that are strategically placed close to the front of a title of course work wonders, but consider including a keyword in your channel name. For example, instead of ” company name,” try ” company name: keyword.” Your keyword should be your industry, service, product or any term that helps to define your brand and allow searchers to find you.

2. Fill out the About Us page properly
The thing to know about us pages on YouTube is that the first 48 characters appear in the search results for YouTube, so filling out this section is necessary for website users to understand who you are, but also for YouTube to be able to provide the best content snippet.

3. Use keyword tags in Advanced Settings
In this section under Advanced Settings, you can apply 100 characters to tags that complete the metadata scope of your channel. The purpose here is to enable YouTube and Google to index your search site so that the more relevant contextual information you can provide is the better.

4. Update your channel trailer
These trailers actually present your channel and are a visual About Us. Channel trailers are only visible to non- subscribers, meaning that you do not need to create or store information in your trailer according to the needs of existing subscribers– you have to win over non- believers, uninformed people, and skeptics.

5. Upload long videos
The best way to keep users busy is by posting long videos that strategically distribute valuable information over the entire video. Videos that reach the 10-minute mark can often achieve significantly higher watch time than videos that contain too much information in a short video or that do not cover a subject sufficiently thoroughly to keep their audiences.

6. Focus on the first 15 seconds of video to maximize watch time
The first 15 seconds of your video is the important part to optimize. Because viewers will decide within that first 15 seconds whether your video is the real deal or not. Once you’ve got their buy-in, your video naturally increases your watch time and improves your rankings.

7. Create playlists that enhance watch time
Playlists are a trustworthy way of increasing watch time. YouTube automatically moves users to the next video in the sequence on one video in the playlist ends, meaning that their attention is effectively transferred from video to video.

8. Say your keywords in the video
Putting your keyword into your video title while saying your keyword throughout the video is a great way to get both viewers and search engines to the point of what your video accomplishes.

9. Strengthen user interaction signals
User interaction is a ranking factor that helps search engines understand how active your YouTube audience is and how much-perceived authority you can hold on to a particular topic. It is not enough simply to create great content; you must ask viewers verbally and visually to interact with you in particular ways.

10. Customize video thumbnails
Creative video thumbnails are a new differentiator that is becoming more common in YouTube SERPs. Thumbnails were static images just last year, but they are now automatically animated when cursors float over them. Thumbnails must be accurate and appropriate for the video itself. Do not over- promise or use clickbait sentences.

11. Include compelling language in titles and the year in the description
Compelling language maximizes click-through rates, so it’s important to create your video title verbiage. The same applies to the video description. Be concisely and get out of the way with a limited number of characters to work with. Each word should serve the video’s highest purpose. You can also improve the CTR by adding the year to your title and description.

12. Use Video Cards and End Screens for added context and SEO value
According to YouTube product managers, video cards and end screens generate seven times more clicks than annotations and the process of creating them is ten times faster. User experience is more seamless by reducing pop-ups. Furthermore, End Screens connect users to website domains and social channels that provide viewers with an end- to- end journey.

A video marketing strategy may not be the primary mode of outreach for all brands, but if you have YouTube videos, optimizing them should be in your near future.
Do you have any tips for optimizing YouTube? let us know in the comments!

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Tips for Small Businesses to Build a Brand Identity

A brand is the sum of your customers ‘ and potential customers ‘ experiences with your business. A strong brand communicates what your company does, how it does and creates trust and credibility at the same time. Your brand interacts with your customers every day, with the pictures you share, with the messages you post on your website, with the content of your advertising materials and with your social networking posts.

Here are 10 tips on how to effectively implement branding for your business:

1. Figure out your brand identity
Branding is more than just your business cards ‘ logo. It’s all for you: you feel your customers, your reputation, your look. Briefly, your story. The first step in branding your small company is who you are. And best of all, this strategy for branding is completely free!

2. When building your brand, think of it as a person.
Each of us is a person whose character consists of beliefs, values, and purposes that define who we are and with whom we are connected. Our personality determines how we act, how we dress, and what we say in different situations. Of course, it is intuitive for people and it is rare to consider what your own character is. But when you build a brand, it’s important to understand it.

3. Think about what is driving your business.
What do you think, what is your purpose and who are your brand heroes? These things can help build up your emotive brand positioning and inform about its identity and character for brand communications.

4. Aim to build long- term relationships With your customers.
Don’t dress up your offer and raise expectations that lead to broken promises, build confidence with honest branding- be clear who your organization is and be consistent with the qualities that drive it consistently.

5. Speak with a consistent voice to your customers.
It will help strengthen the business’ character and clarify its offering so that customers know exactly what to expect from the product or service.

6. Do not repeat the same message again and again.
Instead, aim to make your key messages work together to build a coherent identity.

7. Try not to mimic the appearance of chains or big brands.
Try and determine your own unique identity. There is a great consumer trend towards independent establishments, and in fact, several chains try to imitate an independent feeling to capture some of this market. Truly independent operators can take advantage of their status to attract customers who are looking for something more original and authentic, which corresponds to their feelings.

8. Be creative and brave – represent something you have faith in.
Big brands are often affected by large levels of bureaucracy, which prevent them from being flexible and responding to their customers ‘ ever-changing needs. These layers of decision-makers can make it difficult for them to dare to use their brands.

9. Always consider your branding when communicating with customers.
Do not lose your pride or indiscriminately dilute your brand positioning. Try to offer more than lower prices. Promotions are an opportunity to strengthen your mission in the brand.

10. The old method for stepping your logo on everything won’t cut it.
The future of branding is fluid and engaging- respect the intelligence of your customers by not giving everything away. Generate some intrigue, and let them discover more about your brand. This is the way to encourage ambassadors who rejoice to tell others what they’ve found.

At the end of the day, the best branding strategy is to be bold, colorful, clever and unusual. That is to say, be yourself. It’s important to give your brand time and thought, but you don’t need to put a ton of cash to be great.

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How To design your WordPress website in a most interactive way

In the past few years, nearly all companies around the world have undergone digital change. More and more companies rely on the Internet today to create a niche to boost their business and create a strong online presence.
To fight solid challenge, companies have started to innovate in the creation of their websites in order to project a real image of what their business is about. Although there are many platforms to create websites, WordPress remains the most popular today. So how do you make a regular website with WordPress more interactive?

Here are 10 tips to make your WordPress site more interactive.

1. Polls And Quizzes
Polls and Quizzes are some of the most viral and interactive elements on your website. So, while you create your WordPress website, create polls and quizzes to attract your audience to visit your site. There are many WordPress plugins you can use to create a quiz like Riddle, SurveyFunnel, Dilemma, Interactive Content, etc.

2. Feedback And Rating
Feedback and ratings are very useful because they reach all people simultaneously and help them directly rate your brand, website or product. WordPress has several rating plug-ins such as Reactions, FL3R FeelBox, MyEffecto, etc. Some may give a delayed response, but some give immediate results.

3. Rewards
Every individual is interested in visiting sites with a kind of reward or a gift. You can also use this very unique & enticing feature in WordPress with plugins like myCRED, WooRewards & Beans, etc. They help gamify your WordPress website with badges, points, and challenges for the visitors.

4. Post-User-Generated Content
Visitors to your site love to see their content posted on their site. You can help them contribute to the content of your site by creating a curated blog post using a plugin such as Listly. Another way to incorporate user-generated content into your blog is by using a Q&A plugin such as DW Question & Answer, WPmudev Q&A or WP Answers to add a Q&A community section to your WordPress site, similar to Quora or Yahoo Answers.

5. Private Chat And Messaging
Chatting encourages users to interact, review each other’s work, provide feedback and get to know each other most of the time. By adding a plugin like Front End PM, users can communicate and interact privately without logging in to the dashboard. You may also use WP-Recall, BuddyPress Private Messages for Friends Only, etc.

6. Flipbooks
PDFs are often painful to see on your mobile devices. But presently you have the alternative to make your PDFs into full-fledged interactive Flipbooks with plugins like flowpaper or Interactive 3D FlipBook plugin powered by WordPress.

7. Games
You can add various board games, memory games, personality tests, flash card games, hangman games and a number of other interactive games using different WordPress plugins. An interactive feature on your WordPress website will attract users to visit your website.

8. Create Responsive Image Maps
It is a very interactive way to let your visitors browse the content of your image. You can create a user- friendly, interactive and responsive image map with the Image Hotspotter plugin. When your website visitors hover their cursor over the image, a lightbox opens with more image information.

9. Twitter Widget
Adding a Twitter plugin to your WordPress site increases its attraction and visibility among its worldwide audience. Some plugins you can use include Recent Tweets Widget, Easy Twitter Feed Widget Plugin, and more.

10. Related Posts
If your users have finished reading your post, don’t give them this option! Please move them to similar posts that will keep them on your site for a longer time. Some of the widgets you can use include WordPress related posts, contextual related posts and many other widgets like these.

Use these top ten tips and instructions to make your website more interactive today with WordPress and its various plugins.

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Benefits of building a mobile app for your eCommerce Site

E-commerce has been on the rise for a while, hence the demand for mobile app development in retail is growing every year. With people spending more time on their smartphones, retailers need to adapt to accommodate the universal shift towards mobile preference.
Let’s look into the practical reasons why mobile apps are increasing in popularity and answer the hot topic: Why are mobile apps are important for your e-commerce business?

1. Shoppers prefer apps to mobile browsers
78 percent of users surveyed said they might rather use a mobile app than accessing a store via a mobile browser. This preference toward mobile apps is not surprising. E-commerce applications are much easier to use while shopping, plus, applications offer better security and speed compared to a mobile browser.

2. Mobile e-commerce apps increase customer loyalty
Initially, people who decide to download their mobile app show a higher investment in their brand. They are ready to purchase, while visitors to mobile sites usually access your store to check details or contact information. If you have an icon on your phone for your online store, customers tend to consider ordering from you more. According to research, mobile app users are twice as likely to return to your store within 30 days compared to buyers who use a mobile browser to access your site.

3. Reduced response time
The time required for a mobile app to complete an action is considerably lower than for a website due to applications store their data partially on a mobile device. Moreover, users can set their default preferences in apps, which lets an app load only the content they want. This makes users be more proactive and save their valuable time.

4. Enhanced UX
You can make or break your sales in the way your store is presented to your customers. Mobile apps relatively restrict the layout that can be played in your hand. More specifically, the fact that mobile screens do not allow irrelevant buttons and banners in the layout of your store can make your user experience more satisfying.

5. Increased conversion rates
The combination of satisfying UX, simple navigation and usability lead to high conversion rates. As a result, e-commerce app conversion rates are three times higher than for mobile websites and one-and-a-half times higher than for desktop sites.

6. Engagement with phone’s inbuilt features
The features on the phones of users can be integrated with your app to increase customer engagement and facilitate browsing. GPS allows an app to locate a user. You can direct them to the nearest shop and check the availability of items if users are looking for a physical store location. By microphone, You can give users the option to verbalize what they are looking for to simplify the search process The built- in the mobile camera allows you to display products in real life that can increase the chances of successful sales significantly.

7. Lower mobile shopping cart abandonment rate
Due to the simplified checkout process, mobile apps have significantly lower cart abandonment rates. Shipping and payment information is stored in the system, allowing users to purchase by one click. This allows customers to check out more quickly without any unnecessary distractions.

8. Higher average order value
Mobile applications generate 140% more revenue than mobile sites and 130% more revenue than desktop sites. But it’s hard to determine exactly what encourages customers to spend more in your shop, but we can summarize the key factors: push notifications, one-click ordering, easy payment, etc.

It’s not easy to make your e-commerce store the most successful, but you should take every opportunity to reach your business goals more closely. After you have considered all the reasons to create your own mobile e-commerce store, you can decide whether it is the right move for you.

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How To Write Engaging Web Content For Readers

Your web visitors are chasing for information or products. They make quick decisions without thinking.
So how can you convince your web visitors to take action if they don’t read your text? Below follow 9 tips to compose powerful content for the web.

1. Treat your web visitors like wild animals
Your website visitors are hunting for information or a product to buy – just like a hungry panther hunts for his next supper. Just like the panther decides fast whether to follow a scent trail or not, your web visitor makes a fast decision whether your site is useful or not. So if your site looks complicated with lots of options, they may switch to another website.

2. Put your most vital information first
Writing for a website is absolutely different from writing an essay or a paper. Here your most important points always come first. Information those are most important to your web visitors is often a simple statement of what you do. When they can understand what you do, they might want to gather some important details. And maybe then they would like to know some background information.

3. Don’t try to be clever or creative
Clever phrasing requires people to think. Basic statements frequently work best. Furthermore requesting people to think, doesn’t work on the web because web visitors are hunting – they don’t have time to think. So try to keep your web content as simple as you can.

4. Write for scanners
Research suggests that only 16% of individuals read web pages word-for-word.
How are you able to write for scanners? A quick tips:

Does your headline communicate what you’re about?
Does your image caption communicate a sales message?
Do your sub-headlines summarize your key points?
Do easy-to-scan bullet points reduce wordiness?
Your potential customers are looking for information or products. Make sure they can understand your most important information by just glancing at your web page.

5. Use familiar words
Carewords are the words people are looking for. We often prefer to improve ourselves sound better than what we are. We tend to try and embellish what we tend to do. we tend to try and sound scientific, fancy or special. However, your web visitor is looking for familiar words because they’re the scent trail that tells them they’re in the right place.

6. Write for lazy people
Your web visitor doesn’t want to give much effort to read your text. Always use short paragraphs and sentences. Try to avoid the passive tense and needless repetition. Set yourself a challenge and make your content as short as possible.

7. Expect people to arrive anyplace on your website
It is not mandatory that web visitors will start reading at your home page. They may arrive on any page of your web site. Try not to depend on your navigation bar to tell people what to do next. Include a button or link to guide people to take the next step on each page.

8. Make it simple for hunters to find you
Web visitors are hunting for information or products. Here are some tips to How can you help them find you.
Answer the questions what they are asking
Discuss one specific topic for each page
Include links to relevant pages of your own website or redirect to other websites
Use actual phrases and words that your potential customers are looking for.

9. Make a visual impression
Web copy and web design should work together. You can’t write your words, you can’t compose your sentences, you can create your bullet points, without considering how your web page will look. The visual appeal of your website impacts the readability of your text; and influences whether web visitors can quickly get what you’re about.

Try not to treat your web visitors like academics who love reading challenging and complicated texts. Try not to treat them like lawyers poring over the small print. Don’t be wordy. No need to show off your extensive vocabulary knowledge. If your focus is clear, it’s much easier to stand out on the web and be found. If your message is clear, it’s much easier to create powerful web content. Always be clear, be specific, be bold.

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Complete guide of DoFollow and NoFollow Links for SEO ranking

In this blog we are going to explain about Nofollow and Dofollow. Especially for newbies who are new to SEO or people who are still not clear about Nofollow or Dofollow, this content will be helpful for them.

Nofollow is an HTML attribute value used to command search engines bots that a hyperlink should not impact the link target’s ranking in the search engine’s index. It is aimed to minimize the effectiveness of certain types of search engine spam, thereby increasing the quality of search engine results and preventing spamdexing from occurring in the first place. This conception was introduced by Matt Cutts and Jason Shellen in the year 2005.

Difference between NoFollow & Dofollow
Nofollow links attributes don’t allow search engine bots to follow the link which means if the website owner is trying to link back to you with nofollow attributes, it doesn’t pass away any link juice. Only Humans can follow those links. However previously Google made it clear that they don’t judge nofollow link attributes but weightage of such links are really less. Although, it’s a good practice to use Nofollow link attribute to those link, wherever you don’t need to pass link juice.

An example of Nofollow Link:

<a href=”http://www.google.com/” rel=”nofollow”>Google</a>
Dofollow links permit Google (all search engines) to follow them and reach our website. Giving us link juice and a backlink. More link implies more link juice, which causes in higher ranking website pages. If a webmaster links back to you with this link both Search Engine and Humans will be able to follow you. The most ideal way to give someone dofollow love is pushing keyword within anchor text. This means when you are linking to any website or page, use the right keyword as anchor text.

An example of Dofollow Link:
<a href=”http://www.google.com/”>Google</a>
By default all the hyperlinks are dofollow. So, you don’t require to do anything to make a link do-follow.

Recently Google has confirmed that they’ll still consider the nofollow link as an outgoing link in terms of the distribution of page rank from your page. However, it also depends on where that nofollow link is located. Placing a nofollow link at the bottom of the page has the least impact, but when placed at the top section of the page, it gives some impact.

At last, keep in mind you need a solid balance of do follow and no follow backlinks for the perfect link profile. Do follow links may do something more for SEO, but both deserve a place in your online marketing strategy.

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Benefits of Digital Marketing for your startup’s growth

Most startups nowadays have adopted digital marketing. But not all the weapons that digital marketers have in their arsenals are useful alike. Some digital marketing strategies hit the bullseye, while others don’t approach.
In this blog, we’re to share 9 of the best digital marketing strategies for startups. After reading this content, you will have a clear picture of profitable digital marketing strategies for your startup.

1. Email marketing
An integral part of the dynamic field of digital marketing is email marketing. Creating attractive promotional emails about your products/ services and engaging the audience with those is an effective tool that startups need to imbibe and implement in the to successfully get loyal customers.

2. Content marketing
Startups must have a clear content marketing strategy to turn out to be a successful brand on the web. There are certain fundamentals which you must address before creating content for your website. Knowledge about your own product and services and how relevant they are to your target audience is essential.

3. Social media marketing
Social media has turned into a powerful marketing tool these days. As per Social Media Examiner’s report, 90% of marketers confirmed that social media is vital for their businesses. And 89% of marketers said that their social media initiatives have generated increased exposure for their organizations.

4. Influencer marketing
Influencer marketing is the most powerful tool for new companies to develop their brands. And interestingly it’s cheap compared to traditional marketing channels. 94% of marketers in a survey accepted influencer marketing to be effective.

5. Search engine optimization
Search engine optimization increases traffic to your website as well as builds trust. Search engine optimization is an essential requirement for each startup. Make sure to follow the best SEO practices for your website.

6. Pay-Per-Click Marketing (Google AdWords)
Pay-per-click (PPC) marketing is a technique of using search engine advertising to attract visitors to your website. PPC is a powerful advertising tool to get sales-ready leads.

7. Retargeting Ads
Your potential customers probably won’t be convinced when they first visit your website. They need one or more nudges before they really turn into your customers. With effective retargeting ads, you can convert those visitors who have previously shown interest in your products or services and raise your conversion rate.

8.Viral marketing
By doing something incredibly hilarious and possibly weird leverage social media to get yourself noticed and shared to the best of your abilities. It’s obvious to cause a major surge in the traffic to your website for a specific timeframe.

9. Affiliate Marketing
Affiliate marketing may be treated as a sibling of influencer marketing. It too depends on the influence of people to bring in sales. That’s why you must consider integrating it with your influencer campaign.

Building a successful startup is an uphill battle of fierce competition in the business world of today. However, by choosing the right digital marketing strategies, you can stand out from the crowd.

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