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Understand the usage of 301 and 302 redirects in SEO

Many webmasters would like to know about the proper usages of 301 and 302 redirect methods. To a user they seem to act as the same way, but they are actually different as far as search engines are concerned. Search engines detects 301 and 302 redirect and act accordingly.
**A 301 redirect refers to the page that has permanently moved to a new location.
**A 302 redirect refers that the move is only temporary.
Search engines have to decide whether to keep the old page, or replace it with the one found at the new location. If the redirection setup gets wrong, search engines may become confused, resulting in a loss of traffic.
For what reason does this make a difference? In the event that you are moving a website page or a whole site to another area, for example on the off chance that you change your domain name, you want visitors to be able to find your website. A redirect orders the web browser to automatically forward from the old version to the new one. You might think that search engines like Google would just follow the redirects, but that’s where things get changed. When a site moves, that can hamper google indexing process. Usually, the site drops their ranking position for some time.
There aren’t too many situations where you need to implement 302 redirect, as we mostly remove pages permanently. We should use Javascript or a meta tag to create a 302. Creating a 301 redirect need commands in website’s .htaccess file if we use an Apache server. In Windows servers, creating 301 takes more time and is also a hazardous task. That’s why people mistakenly create 302 instead of 301.
Google can understand that many webmasters are using 302 redirections when actually they should use 301. To produce the best possible search results, Google can and should look at 302s and guess that the webmaster really means 302, or if it’s ordinary confusion and they really mean 301.
For permanently moving a web site, or a web page choosing the 301 redirects is the best option. 302s does not applicable on this occasion. By showing “temporary move” a 302 tells search engines to keep the old domain or page indexed, but it would be desirable for them to index the new location. So for the current scenario using the 301 redirects is the best practice.
If you are worried about search engine ranking due to 301 redirect, the solution is not to change a domain, and not to become financially reliant on rankings. In the marketing world, businesses don’t like to change their names because it can appear unprofessional. So, finally, When approaching your SEO and changes in your site’s location or structure, it is important to understand proper usages of 301 and 302 redirects.


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