E-Commerce sector is so huge and the business industry needs a suitable platform for reaching more audience. Android and iPhone both are ever escalating platforms that people are using at a larger scale.
1. 24*7 visibility to your customers:
In a survey, a figure has been come out which states that around 60% business strategists have developed mobile apps for their respective industry sectors. If you want to target a larger audience then you should quickly move towards app development.
2. Mobile ecommerce apps boost customer loyalty:
People who decide to download your mobile app at first show a higher level of investment in your brand. They come ready to buy, while mobile site visitors mostly access your store to check details or look up contact information. In addition, customers spend three to four times more hours in apps than on mobile sites, and access them intentionally. According to research by Criteo, mobile app users are twice as likely to return to your store within 30 days compared to shoppers who access your website in a mobile browser.
3. Decrease response time:
A major concern for any internet user is how fast a website or an app performs. The time required for a mobile app to complete an action is significantly lower than for a website because applications store their data partially on a mobile device. In addition, users are able to set their default preferences in apps, which lets an app load only the content that the customer wants. This allows users to be more proactive and save time.
Source: agileinfoways.com ,rubygarage.org