As the world becomes increasingly digital, businesses are shifting their marketing strategies to focus more on social media platforms. Social media marketing (SMM) has become a crucial component of any successful marketing campaign, offering numerous benefits over traditional marketing methods. In this blog post, we’ll explore the advantages of SMM over traditional marketing and how it can help your business grow.
Cost-Effective
One of the most significant benefits of social media marketing is its cost-effectiveness. Traditional marketing methods, such as print or television advertising, can be expensive and often require a significant investment. In contrast, SMM can be done at a fraction of the cost, making it an ideal option for small businesses or startups with limited budgets.
Targeted Reach
Social media platforms allow businesses to target specific demographics, interests, and behaviors. This means that you can tailor your marketing efforts to reach the audience most likely to be interested in your products or services. By targeting your reach, you can increase the effectiveness of your marketing campaigns and generate more leads and sales.
Increased Brand Awareness
Social media is an excellent tool for building brand awareness. By regularly posting engaging content and interacting with your followers, you can increase your brand’s visibility and reach. Additionally, social media algorithms prioritize content that generates engagement, which means that if your content is well-received, it will be shown to more people, further increasing your brand’s exposure.
Improved Customer Engagement
Social media platforms provide businesses with an opportunity to engage directly with their customers. By responding to comments, messages, and reviews, you can show your customers that you care about their experience and are invested in their satisfaction. This type of engagement can build brand loyalty and increase customer retention.
Measurable Results
One of the challenges of traditional marketing is measuring its effectiveness. It can be challenging to track how many people saw your ad or how many leads were generated as a result. With social media marketing, however, you can track a wide range of metrics, including engagement rates, click-through rates, and conversions. This data allows you to refine your marketing strategy and improve its effectiveness over time.
Increased Traffic and Conversions
Social media marketing can drive significant traffic to your website and increase conversions. By including links to your website in your posts and leveraging social media advertising, you can attract more visitors to your site and convert them into customers. Additionally, social media platforms offer features such as “Buy Now” buttons and product tags, making it easier for customers to make purchases directly from your social media profiles.
Flexibility
Social media marketing offers businesses flexibility in their marketing campaigns. You can quickly adjust your strategy based on changes in the market, new product releases, or seasonal trends. This agility is especially important in today’s fast-paced digital landscape, where staying relevant and current is crucial to success.
Competitive Edge
By adopting social media marketing, you can gain a competitive edge over businesses that rely solely on traditional marketing methods. Social media allows you to connect with your audience in new and innovative ways, creating a more engaging and personalized experience. By providing your customers with the content they want and interacting with them regularly, you can build a loyal following and stand out from the competition.
In conclusion, social media marketing offers numerous benefits over traditional marketing methods. Its cost-effectiveness, targeted reach, increased brand awareness, improved customer engagement, measurable results, increased traffic and conversions, flexibility, and competitive edge make it an essential component of any successful marketing campaign. By leveraging social media platforms, businesses can connect with their audience in new and innovative ways, creating a more engaging and personalized experience that drives growth and success.
ALSO READ: What is Influencer Marketing And How It Can Help in SEO in 2023?
Influencer marketing has been around for a while, but it has recently become a popular topic in the digital marketing world. It is a type of marketing where brands collaborate with influential people in their respective niches to promote their products or services. Influencer marketing can help your SEO in a number of ways, and it’s important to understand how to leverage it for your business in 2023.
1. Influencer marketing can help you reach a wider audience. Influencers typically have a large following on social media platforms like Instagram, YouTube, and TikTok. By collaborating with them, you can tap into their audience and promote your brand to people who might not have heard of you otherwise. This can help drive more traffic to your website, which can in turn improve your search engine rankings.
2. Influencer marketing can help you build backlinks to your website. Backlinks are an important factor in SEO, as they signal to search engines that your website is authoritative and trustworthy. When an influencer links to your website in a social media post or blog article, it can help improve your website’s domain authority, which can positively impact your search engine rankings.
3. Influencer marketing can help you create high-quality content. Influencers are typically content creators themselves, and they can help you create high-quality content that resonates with your target audience. This can include social media posts, blog articles, and videos. By collaborating with influencers, you can tap into their creativity and expertise to create content that drives engagement and improves your SEO.
Read Also: Different Types of Digital Marketing Techniques and Their Uses
4. Influencer marketing can help you improve your social media presence. Social media signals are an important factor in SEO, and having a strong social media presence can help improve your search engine rankings. By collaborating with influencers, you can tap into their social media expertise and build a stronger presence on platforms like Instagram, YouTube, and TikTok.
5. Influencer marketing can help you build brand awareness and credibility. Influencers have built up a level of trust with their followers, and by collaborating with them, you can tap into that trust and build credibility for your brand. This can help improve your brand’s reputation and make it easier for people to find you in search engine results.
6. Influencer marketing can help you target specific audiences. Influencers typically have a specific niche or audience that they cater to, and by collaborating with them, you can tap into that audience and promote your brand to people who are most likely to be interested in your products or services. This can help improve your conversion rates and drive more revenue for your business.
7. Influencer marketing can help you stay ahead of the competition. As more businesses invest in influencer marketing, it’s important to stay ahead of the curve and leverage this strategy to its full potential. By collaborating with influencers in 2023, you can stay ahead of the competition and improve your search engine rankings.
8. Influencer marketing can help you generate more leads and sales. Influencers have a powerful influence over their followers, and by collaborating with them, you can leverage that influence to drive more leads and sales for your business. This can help improve your bottom line and make it easier for you to grow your business in 2023.
In conclusion, influencer marketing is an important strategy that can help improve your SEO in 2023. By collaborating with influencers, you can tap into their audience, build backlinks to your website, create high-quality content, improve your social media presence, build brand awareness and credibility, target specific audiences, stay ahead of the competition, and generate more leads and sales. If you haven’t already, it’s time to start incorporating influencer marketing into your digital marketing strategy in 2023.
Read Also: What is Image SEO and How to Optimize Images for Search Engines?
If you want your website to rank higher in the Google search rankings, it is absolutely necessary to implement a good SEO process. SEO or Search Engine Optimization is the method of promoting your website or content using various methods in such a way that it achieves higher position in the SERP. It helps to increase the organic web traffic for your website and boosts discover-ability. With the increasing online competition between the various E-commerce businesses and organizations, using SEO gives you an edge over the competition. In this blog, we discuss some basic tips and tricks of SEO which will help you to achieve a better Search Engine Result Positioning.
Using Long Phrased Keywords
Specific content related keywords is one of the most important aspect of the SEO process. Whenever a person searches something online, they use keywords to get relevant results. Using long phrased keywords with three or more words relating to your content will help you to achieve a higher web traffic that is actually interested in your business or content. It also helps Google to understand what your content is about and rank you better.
Creating High Quality Content
Regardless of your company type, having a high quality content relating to your products or services will help you to get more web traffic and better google rankings. Google, in the recent times, has optimised their algorithms in ways which values high quality contents more than anything. Your content should be related to your website’s meta-description, headlines and keywords but also remember that stuffing too many keywords in content might be considered as ‘Black Hat SEO’ and get you penalised. You content should be fresh and appealing to the people. You can also use images and videos to make your content more appealing and engaging.
Optimize Page-Loading Time
The loading time of your page is a very important part of the SEO process. According to statistics, most users typically waits around for a maximum of 2-3 seconds for a page to load before moving on. So if your pages takes a longer period to load, you might be losing potential leads to your competitors. Some ways by which you can optimise your page-loading time are:
- Compressing image sizes.
- Enabling browser caching.
- Removing unnecessary elements in CSS.
- Reducing redirects.
Remove Zombie Pages
Zombie pages refers to web pages that brings in very little to no web traffic at all. These pages just exist. According to Google, it is better to remove such pages as they do not contain any vital information or quality content. Businesses should conduct SEO audit at regular intervals to identify such pages and remove them. This can help to increase Google page rank.
Site Responsiveness
Most people, today, uses smartphones and tablets to access the internet. When you are optimising your website or pages, you should definitely keep in mind about your site’s responsiveness on various devices. It should definitely be mobile-friendly and ready. Google recently introduced the mobile-first indexing that takes mobile friendliness into account while ranking pages. So mobile responsiveness is important for achieving a higher page rank.
Keep In Check Of All Changes
Regardless of the various processes or methods you choose to implement for you website’s SEO, the most important of them is to check the progress. Without properly monitoring the changes, you would not be able to say which processes are helping to boost your page rank. You should implement one change at a time, monitor the progress and then move on. This way you can be sure about which SEO technique is actually helping you to achieve a higher page rank.
ALSO READ: What is Image SEO and How to Optimize Images for Search Engines?
The internet or the World Wide Web is filled with limitless contents and websites. Whenever a user search for a particular term or phrase, the search engine provides a whole list of numerous websites and pages related to that particular keyword but how does a search engine know about the different contents in various different websites? How does it list the websites according to your needs or search queries? Well, this is where a ‘Web Crawler’ comes into action.
What is a Web Crawler?
A web crawler, also known as crawling agent, spider bot, web crawling software, website spider or search engine bot, is a digital bot or tool, which visits the various websites through out the world wide web and index the pages for the search engines. It is the function of the web crawler to learn about almost every content and information that is present on the world wide web so that it can be easily accessed whenever required.
Each search engine has its own version of a web crawler. A search algorithm is applied on the data collected by the web crawler through which search engines are able to provide you with the relevant information you are looking for. Various sources estimates that only 40 – 70% of the publicly available internet is indexed by web crawlers and that’s over billions of pages, so it can be said without a proper crawling application it would be very difficult for search engines to provide you with useful information.
To simplify the concept of web crawlers, let us compare the world wide web with a library. A web crawler is like someone who goes through an entire library and catalogues the books present in an orderly manner so that when readers visits the library, they can easily find what they are looking for.
Some well known examples of web crawlers are – Googlebot, Bingbot, Slurp Bot, DuckDuckBot, Baiduspider, Yandex Bot, Sogou Spider, Exabot and Alexa Crawler.
Read Also: What is Image SEO and How to Optimize Images for Search Engines?
How Does Web Crawlers Work?
The internet is continuously expanding and changing. More and more website are being created and contents are being added so it is not possible to get an exact number of how many websites and pages are available over the world wide web. Web crawlers start their procedure from a list of known URLs, also known as Seed URLs. They will crawl the pages available at those URLs first and then move on with the hyperlinks of other URLs present within those pages. As there are a vast number of web pages present over the internet, the procedure can go on indefinitely however crawlers follow some basic policies to make the procedure more selective.
Relative Importance of a Web page: Like mentioned earlier, crawlers do not exactly go through 100% of the entire publicly available internet. They crawl pages based on the number of other URLs linked to a page, the amount of visitors a page gets and other factors which indicates a page having useful information.
It is likely that a web page, which is being cited by many different pages and getting a lot of web traffic, contains high quality, informative content. So it is important for search engines to have it indexed.
Revisiting Web pages: Web contents are generally updated, removed or moved to new locations so it is important for web crawlers to revisit pages to make sure the new contents are properly indexed.
Robots.txt Protocols: Robots.txt, also known as robots exclusion protocol, is a text file that states the rules for any bot trying to access the hosted website. The rules specifies which pages to crawl and which links to follow. Web crawlers checks for such protocols before crawling any web page.
Read Also: 16 best off-page SEO techniques you must know
Web Crawlers and SEO
SEO or Search Engine Optimization is the process of promoting websites or pages in such ways that it gets indexed so that the pages can rank higher in SERP. For this to happen web crawlers need to crawl the pages so it is important that website owners do not block the crawling tools however, they can control the bots with protocols like Robots.txt and specify which pages to crawl and which links to follow according to their needs.
With the world evolving and so much technological advancement happening all around, the internet or the world wide web is bound to evolve as well. You might have not noticed in detail but the internet we use today is quite different and advanced from when it was first introduced. In the early years, the internet, mostly, used to have static web sites and personal sites. The interaction or the engagement of people/users were very limited. The internet was mainly used for finding information which were coming directly from the servers. This was the first generation of world wide web or as experts like to call it, Web 1.0.
It was after the year 2000, when more user-generated content and information started being available over the internet and with the rise of various social media platforms we ushered into the second generation of the internet. This new generation of the internet is what experts refer to as Web 2.0. We are currently living in the age of Web 2.0. The term was first coined by Darci Dinucci in the year 1999 and was popularized by Tim O’Reilly and Dale Dougherty in 2004. According to Tim O’Reilly, “Web 2.0 is the business revolution in the computer industry caused by the move to the internet as a platform, and any attempt to understand the rules for success on that new platform.”
In more simpler words, Web 2.0 means using the internet and its various applications or tools in such a way that people can freely express themselves online and have the opportunities to share and collaborate with other people.
Web 2.0 has made our life easier. There are many advantages of Web 2.0 over its previous generation of the internet. Let us discuss them:
- Web 2.0 has a read/write/collaborate format where people can, not only just read any information but also add their own version of information about a topic to the internet. People can collaborate and interact with other people. Web 1.0 allowed people to only read a piece of particular information over the internet without any sort of interaction with it.
- During the time of Web 1.0, reading an article or a piece of information over the internet was just like attending a lecture. It was very one sided where you just read the information with very little to no interaction at all. Web 2.0 allows people to comment on the information or discuss in details about a article, with its author or other people over the internet, just like a conversation.
- Another advantage of Web 2.0 is that it is a open sourced or shared platform. Web 1.0 mainly consisted of websites which were either commercial or proprietary. With Web 2.0’s nature, various social media platforms and open forums allow people to freely express themselves without any limitation and share anything that’s happening around the world.
- A major advantage of Web 2.0 is its ability to serve as a storage platform. Back in the day, data, information or other multimedia files could only be stored in hard drives, CDs or floppy disks. Web 2.0 allows us to store data and information over the internet with various cloud based storage platforms and social media platforms.
- Web 1.0 allowed limited amount of communication. With Web 2.0, methods of communication has also improved and increased. Various social media platforms and chatting services, now, allow us to communicate with anyone in any part of world and share data or information instantly.
These are some basic advantages of Web 2.0. If you think about it, there are many more features and advantages of Web 2.0. This new generation of internet and its various tools and applications like – Wikipedia, WordPress, YouTube, Google Maps, Facebook, Twitter, Google Docs, Drive, etc, has really had our life much easier and the overall internet experience more pleasant. Web 2.0 is very advanced and is bound to evolve even more.
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Customizing your website and adding relevant images is an important part of the SEO process for your website. Relevant and interesting images attracts people to your site, increasing your web traffic which will result in your website possibly getting a better ranking in Google search. According to NewsCred, articles or blogs with images get around 94% more views than articles without images, 40% of people respond better to visual information than plain text, and around 93% of people consider images to be the no. 1 factor which affect the purchase decision-making. These surveys show how important images are for a website.
However, you can not just upload any images to your website anyhow you want. There are certain regulations and formats which you need to follow while uploading images to your website otherwise, it can negatively impact your website’s SEO process. In this blog, we are discussing 5 mistakes which you need to avoid while uploading images to your site.
Large Images
With today’s cutting edge and fast technologies, people do not have the patience to wait for long. Large images, even though they are beautiful to look at, makes your website sluggish and takes a longer period to load properly. This may result in losing web traffic. Most people wait around for 3 seconds for a image to load if they are using a desktop/laptop and a maximum of 5 seconds if they are using mobile or tablet devices. So if your image takes more than 5 secs to load, you may lose a visitor.
So, it is advisable to keep your image sizes under a few hundred KBs so that they can load quickly on any devices.
Image File Name
One of the most common mistake while uploading images to a website is not changing the image file’s name. Generally, images have random names saved against them and it is not a good idea to use those default names while uploading it to the website. When it comes to SEO, you need to assign descriptive and relevant keyword related names to your images for better image optimization. This helps to increase your page rank as search engines not only checks the text content of your page but also keywords in your image names.
Image File Extension
Many people avoid this point or do not understand it properly but knowing the difference between the various image formats and when to use a particular format makes a huge impact on image optimization. There are a number of image formats available that one can use according to their needs. The most common types are :
• JPG or JPEG – This is the most common type of image format available over the net. They are good for color rich photographs and gradient images but they compress the file which can result in low quality images.
• GIFs – GIFs are common format for animations. They produce lower quality images than JPG and are generally used for simple illustrations and graphics.
• PNG – This another form of image format. PNGs support high quality images and rich color. As the quality do not degrade under this format, they are recommended for logos, charts and graphics.
• SVGs – It is vector format. Images of this format are free of resolution boundaries so they remain sharp and clear on any device.
Adopting a relevant format for your website’s images can help to make your website quicker and free of technical abnormalities.
Image Description/ Alt – Tags
Just like adding image name, adding a description or alt-tag of your image is also an important part of the SEO process when it comes to image optimization. Alt-tags can be considered as the text alternative which can describe your images in case the browser can not render them properly. You need to properly implement the alt- tags with relevant keywords so that it helps your page rank but remember not to stuff too many keywords as that can be considered as ‘black hat’ SEO process. Another plus point of using alt- tags is that they can help the visually impaired to understand what your website is showing.
Distorted Images
Another point you need to keep a check on is image distortion. If your image seems too enlarged or stretched, it is probably distorted and you need to edit it. Remember to always use the original version of the image so that it stays clear and sharp. Distorted images can negatively impact your site. You can always use Photoshop and it’s feature to compare between the edited and original version.
So, this were the common 5 mistakes that you must avoid while uploading images to your website. Remember, even small mistakes can hugely impact your search ranking negatively so you need to take care of even the smallest details, follow the regulations and implement proper formats.
Also Read: JPG or PNG: Which is the best for Your Website?
Backlinks, also referred as incoming links or inbound links, are one of the major factors of Google’s search ranking and therefore, an integral part of SEO. When a different website links to your own site, a backlink is created and without proper backlinks, your website won’t rank much in the Google search engine rankings. The more backlinks your website earns, the more it is likely that your website will rank highly for relevant keywords and search topics. However, not all backlinks are the same. As there are proper backlinks which helps to optimize your website’s ranking, there are also bad or toxic backlinks which harms your website.
Toxic Backlinks
Toxic backlinks or unnatural links or bad links are those types of backlinks that can negatively affect the SERP of your website and hurt the SEO process. Too many toxic backlinks against your website can even compel Google to remove your website from the database. According to Google’s link scheme guide :
“Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. This includes any behaviour that manipulates links to your site or outgoing links from your site.”
Identifying Toxic Backlinks
There several ways by which you can understand whether your website is being affected by toxic links or not. If your website’s organic traffic suddenly decreases, chances are that Google has fined you for too many toxic backlinks.
Another sure shot way of knowing is that when Google Webmasters sends you a warning regarding the build up of toxic backlinks of the website. But how to identify which links are good and which are toxic? Generally toxic backlinks are created when :
- Links come from a spam site or sites which are particularly set up for the purpose of link building.
- Links come from sites and topics which are not relevant to your website.
- Links come from sites which are not indexed by Google.
- Links are forced into blog comments.
- Links come from sites which contains virus and malware.
Impact of Toxic Backlinks on SEO
Toxic backlinks mainly hurts the SEO process of your website. It decreases the organic traffic of your site. If your website generates too many bad links, google will penalise you for it. Getting penalised decreases the chances of your content to be found on google and in worst case scenario, your website might get taken down. There are mainly two ways by which you might get penalised.
First, back in 2012, Google introduced the Penguin algorithm which targets low quality backlinks. If you get penalised by the Penguin filter, you won’t be getting any warnings or notifications about the penalty. You can’t even file a reconsideration request to alter the penalty.
Second, you receive a manual action. According to google :
“Google issues a manual action against a site when a human reviewer at Google has determined that pages on the site are not compliant with Google’s webmaster quality guidelines. Most manual actions address attempts to manipulate our search index.”
Manual actions can target either a section of your website or the whole website itself. They are mainly triggered when a competitor files a spam report against your website or the Penguin algorithm detects issues which triggers the manual action. To remove a manual action, you need to identify and remove all possible toxic links or disavow any which you can not before applying for a reconsideration request.
How to Get Rid of Toxic Backlinks
There are several ways through which you can remove toxic backlinks. But first you have to make a list of the toxic links. There are many software and tools available in the market today which can help you to analyse and determine the good and toxic links. Once you have the list of the toxic links, you can contact the administrator of those particular linking sites and apply for the removal of the links.
Another way of removing toxic links is disavowing. If your removal request was unsuccessful, then you need to disavow the links. A disavow file is basically a request to Google to overlook the links which you upload and not take them into consideration while analyzing your website’s ranking. However, it is important to use Google’s disavow tool carefully and correctly otherwise it can affect your website’s performance.
Hopefully, now you can understand how toxic backlinks affect your website’s SEO process and why it is absolutely necessary to get rid of them. Carefully building good quality backlinks and keeping in check with Google’s rules & regulations is mandatory if you want your website to rank high in search results.
Read Also: What is Image SEO and How to Optimize Images for Search Engines?
Landing page, perhaps, is the most crucial element of a business website. A landing page layout can simply determine how well the business will thrive in the online space. if you own a business company and have your brand available on the digital sphere, then you must be able to create an attractive landing page to increase customers and sales numbers. Therefore, in this blog, we’ll explore the different ways you can create an attractive landing page for your business to increase traffic to your website. Watch out.
Landing Page – What It Does
Before getting into the specific details, let’s understand, in brief, what a landing page is about. It is that page of a particular website that you land on whenever you click an ad on search engines or social media sites. For example, if you own an online e-commerce store, then the landing page of your e-commerce website should have all the information about your website, its’ products, how to purchase them, the feedbacks, specific offers, and many more. Thus, a landing page has pretty much all the necessary details about that particular website.
Create Attractive Landing Page to Increase Sales
To increase the conversion rate of a business, it is necessary to understand the nuances of an attractive landing page and how to create one. Here are some ways you can create an effective landing page.
Keep the Page Clean
Nothing can be more attractive than a clean and fast-loading landing page. No matter how interesting your website content and offers are, if it takes longer to arrive on the landing page, then it’s a waste already. To ensure seamless landing, you must keep the page uncluttered and organized. A clumsier landing page turns down the viewers as they fail to find what they want, easily. Keep it simple with relevant images and color tones.
Focus on the Content
Be precise with the content of your landing page. Try to avoid flowery and exaggerated statements that might not match with your products, services, or the brand. Keep the language as simple as possible so that viewers of all strata can understand and relate. Define your business goal with less words and try catchy one-liners to attract the eyes of the customers.
Gain Customer Trust
Customer trust is the ultimate factor that can decide how well would your business survive. Even if they click the ad and arrive on the landing page, if you cannot build their trust at the first glance, then that click will never convert into a purchase. The best way to gain the trust of the customer is to add real-time buyer reviews, testimonials, and appreciation posts from other brands. You can also add other brands’ logos with whom you have collaborated, on your landing page.
Add Attractive Offers
What interesting elements are you offering your customers when they come to the landing page of your website? Ask yourself this question before designing the page. When a viewer visits your website, he/she might have expected some interesting offers that other similar stores are probably not providing. Therefore, grab your customers’ attention by adding attractive offers. If they find your offer alluring, then your conversion rate will increase automatically.
The Bottom Line
Creating an attractive landing page is quite an easy job if you know what to keep and what not to. It is an amazing marketing method that can increase the conversion rate of your online business and help building your brand image while increasing the sales figure.
Read Also: How Web Design and Development Can Amplify Your Business?
By now, we are all familiar with the term “website SEO”, as it increases the visibility of a website. You can generate sales, increase your customer base, build an online brand and more, with proper SEO optimization. In fact, to achieve success in this digital world, your business website has to be SEO-friendly. But alongside web content SEO, you also need to know about Image SEO. Therefore, in this article, let us discuss everything about Image SEO and how to optimize images for search engines.
What Is Image SEO?
Image SEO is a process of optimizing your images for search engines with the help of thoughtful captions, appropriate file dimensions, alternative text, and many more. This practice makes your images more visible to search engines. It will provide the SEO boost to make your content visible under relevant search results and increase the overall visibility of your website.
9 Effective Methods To Optimize Images For Search Engines :-
1. Resize The Image
Many people often think that file size and image size are the same. But in reality, there are very different from each other. For instance, image size refers to the resolution of the image and file size is the space required to store it on the hard disk. Generally, images with high resolution require more load time. But losing the quality might not work with your audience. So, you need to find a middle ground.
2. Optimize The Image Name
Selecting the right image name is extremely essential for your website’s SEO. It helps to achieve ranking among image search results. So, before uploading the image file, make sure to rename it with appropriate keywords. It will help to achieve SEO power. We suggest you include relevant keywords and separate them with hyphens.
3. Importance Of Alt Tags
Most viewers don’t need a reference to understand the context of the image. But search engines are no humans. It is not possible for search engines to accurately index the file image without alternative text. Therefore, if you use alt tags, it will provide proper context to your image. In addition, with alternative texts, your image can get a ranking among search results.
4. Image Title Optimization
While working on word press, you’ll notice that the image title is the same as the file name. So, you don’t need to put any extra effort to change. However, in case you’re are not working on word press, or the title fails to explain the file, you need to change it. Replace it with relevant keywords to get effective results.
5. Use Captions
Using captions might not have a direct impact on your website SEO. But unlike alt text and file names, captions are visible on your webpage. So, it helps to enhance the overall user experience. Most internet users often get attracted to an image because of its captions. In fact, image captions can reduce the bounce rate of your website.
6. Images Should Be Unique
If you use stock images, it won’t have a substantial impact on your website search ranking. This happens due to other websites also uses the same images. To put it in simple words, just like your website content, you should also have uniqueness.
7. The Text Should Complement Your Image
This has got to be one of the most integral parts of image optimization. Most businesses upload images with proper text complements. It can have an adverse effect on user experience. So, don’t forget to add relevant text that describes the image perfectly.
8. Include Image Structured Data
If you add structured data to your web pages, the search engines display your image as rich results. In case you don’t know, Google encourages and supports structured data for all kinds of images, recipes, and videos. For more information, you can check out Google Structured Data Guidelines.
9. Include Site Maps
Site maps basically contain the entire map of your web page’s content. So, they are essential for your SEO as they share all the information about the website with search engines. For image mapping, make sure to add URL location, caption, license information, description, title, etc.
Final Words
Image optimization is an integral part of the SEO of your website. It will help you to attract new customers, increase web traffic, and build your online brand. So, while you start the image your image optimization, make sure to keep the above points in mind.
Read Also:- 16 best off-page SEO techniques you must know
Guest posting is one of the most valuable marketing strategies which requires no money. Guest posting is a method of publishing your content on other web pages. In fact, if you allow other content creators to post their content on your website, it will create a big opportunity for you. Once you start accepting guest posts request, your blog will receive a ton of web traffic and that too without much effort.
Guest posters will promote your content which will help you with free advertising. In addition, free marketing can build your online brand with a ton of shares on social media. But there are a few things that you should know before you start to guest posts. So, in this blog, let us discuss some must-known facts before you ever accept any guest posts.
Facts To Keep In Mind Before You Start Guest Posting
Create Your Goals :
If you have a plan to start guest posting, it will bring a good amount of web traffic for your blog. But before you start, you should what to do with this increasing web traffic. Creating and working according to your goals will help you to manage these visitors better. For example, if you want people to sign-up for your newsletter, include a subscribe form on your home page.
Figure out the Guidelines for Your Guest Posting :
Once you start to guest posts, you’ll definitely get a ton of questions to know about your expectations about the post. So, if you take out some time and answer all these queries on the guidelines page, it will save you a lot of time. In fact, this will even encourage other guest posters to contact you.
Let The World Know About Your Statistics :
In this digital world, no one will know about your existence and importance until you decide to let people know. So, in the case of guest posts, you should display all the demographics to the world to explain why should they choose you. For example, you should display your monthly visitors, readers, and your subscriber’s lists.
Your Home Page Should Display the Best Version of You :
This is easily one of the most important aspects of promoting your online brand. See, if any audience visits your blog, your home page should have content that can grab his/her attention. In this world, the first impression is the last impression and that could the first nail in your coffin. So, structure your blog accordingly.
Don’t Forget About Your Social Media Presence :
As we have discussed earlier, guest posts will help you increase your web traffic. So, we suggest you use this increased traffic to boost your social media presence. Remember, having a good social media presence will eventually help to build your online brand. Therefore, keep all the links of your social media handles like Twitter, Facebook, and LinkedIn on your home page.
Develop a Plan To Advertise Your Guest Posts :
After publishing the guest posts, most creators get confused regarding how to promote their published content. So, before start posting, you need to develop a plan and work accordingly. For example, if you plan to use social media, post on all the social media accounts about your newest published content.
Conclusion
Guest posting is a great way to advertise and market your online brand. But starting without a plan can bring undesirable results. So, if you have plans to start guest posting, just make sure to keep the above points in your mind.
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Cleonix Technologies
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