Introduction
In the vast world of search engine optimization (SEO), staying ahead of the curve is crucial. One strategy that has gained popularity in recent years is social bookmarking. It offers a unique way to enhance your website’s visibility and drive organic traffic. In this article, we will explore what social bookmarking is, how it works, and its impact on SEO.
Understanding Social Bookmarking
Social bookmarking is a method of saving, organizing, and sharing web pages or online resources through specialized platforms. Instead of saving bookmarks on your local device, you store them on a social bookmarking website. These platforms allow users to tag and categorize bookmarks, making them easily searchable by others.
How Social Bookmarking Works
Social bookmarking websites are community-driven platforms where users can create accounts and contribute by bookmarking interesting web pages. When a user discovers a webpage they find valuable, they can save it as a bookmark on the platform. These bookmarks can then be shared with other users who have similar interests.
The Benefits of Social Bookmarking for SEO
Social bookmarking offers several advantages for SEO purposes. Firstly, by submitting your website or blog to social bookmarking platforms, you can generate quality backlinks. Backlinks from high-ranking bookmarking sites can improve your website’s domain authority, leading to higher search engine rankings.
Increased Website Traffic
Another benefit of social bookmarking is the potential to drive targeted traffic to your website. When users search for specific topics or keywords on social bookmarking platforms, they may come across your bookmark and click through to your site. This increased traffic can result in higher engagement, longer session durations, and improved search engine visibility.
Enhancing Indexing and Crawling
Social bookmarking can also help search engine crawlers discover and index your website more effectively. When you bookmark a webpage, it creates a backlink to your site, which search engines can follow. This process helps search engines understand the relevance and popularity of your content, leading to improved visibility in search results.
Building Brand Awareness and Authority
Active participation in social bookmarking communities allows you to showcase your expertise and establish yourself as a trusted source within your niche. By consistently bookmarking valuable and relevant content, you can gain followers and attract an interested audience. This can lead to increased brand visibility and credibility, ultimately benefiting your overall SEO strategy.
Maximizing Social Signals
Search engines consider social signals as an important factor in determining the popularity and relevance of a website. Social bookmarking generates social signals such as likes, shares, and comments, which can contribute to your website’s overall social media presence. These signals can have a positive impact on your search engine rankings, as search engines recognize the social validation of your content.
Best Practices for Social Bookmarking
To make the most of social bookmarking for SEO, it is essential to follow some best practices. Firstly, choose high-quality bookmarking sites with a good reputation. Focus on relevant platforms that cater to your target audience. Secondly, create catchy and descriptive titles, descriptions, and tags for your bookmarks to increase their visibility. Lastly, be an active participant in the community by engaging with other users’ bookmarks, sharing valuable content, and building relationships.
Conclusion
Social bookmarking is an effective tool in the SEO arsenal, providing numerous benefits to website owners and content creators. By leveraging social bookmarking platforms, you can increase your website’s visibility, drive organic traffic, and enhance your overall SEO efforts. However, it’s important to approach social bookmarking with a strategic mindset and follow best practices to achieve optimal results. So, start exploring the world of social bookmarking.
ALSO READ: What is Influencer Marketing And How It Can Help in SEO in 2023?
Search Engine Optimization (SEO) is constantly evolving. What worked in the past might not work today, and what works today might not work tomorrow. That’s why it’s essential to stay up-to-date with the latest SEO trends.
As we approach 2023, it’s time to look at the SEO trends that will dominate the industry. In this blog post, we’ll explore the top 11 game-changing SEO trends that will help you stay ahead of the competition.
Artificial Intelligence (AI) and Machine Learning:-
AI and machine learning are not new concepts in the SEO industry. However, their importance will only continue to grow in 2023. With AI and machine learning, search engines can better understand user intent and deliver more accurate search results. As a result, optimizing for user intent will become even more critical in 2023.
Voice Search Optimization:-
Voice search is becoming increasingly popular, thanks to the rise of smart speakers and virtual assistants. In 2023, optimizing for voice search will become a game-changer. With voice search, users tend to ask more conversational questions. Therefore, optimizing your content for long-tail keywords and natural language will be essential.
Mobile-First Indexing:-
Mobile-first indexing means that search engines will use the mobile version of a website as the primary index for ranking purposes. In 2023, mobile-first indexing will become even more critical. Therefore, it’s essential to ensure that your website is mobile-friendly and optimized for mobile devices.
Page Experience:-
Page experience is a set of signals that measure how users perceive the experience of interacting with a web page. In 2023, page experience will be a crucial ranking factor. Therefore, it’s essential to focus on elements such as page speed, mobile-friendliness, safe browsing, and interactivity.
Local SEO:-
Local SEO has been essential for small and local businesses for years. In 2023, local SEO will continue to be a game-changer. With the rise of “near me” searches and location-based queries, optimizing for local search will be more critical than ever.
Video Optimization:-
Video content is becoming increasingly popular, and in 2023, video optimization will be a game-changer. With video optimization, you can improve your website’s visibility in search results, attract more traffic, and engage your audience.
Featured Snippets:-
Featured snippets are search results that appear at the top of the search engine results page (SERP). In 2023, featured snippets will be even more critical for SEO. Therefore, it’s essential to optimize your content for featured snippets to increase your chances of appearing at the top of the SERP.
Structured Data:-
Structured data provides search engines with additional context about your content. In 2023, structured data will be a game-changer for SEO. With structured data, you can enhance your search listings, attract more traffic, and improve your click-through rates.
E-A-T:-
E-A-T stands for Expertise, Authority, and Trustworthiness. In 2023, E-A-T will continue to be an essential factor for SEO. Therefore, it’s essential to establish your expertise, authority, and trustworthiness in your niche or industry.
Zero-Click Search:-
Zero-click search refers to search results that don’t require the user to click on a website to get the information they need. In 2023, zero-click search will become even more prevalent. Therefore, it’s essential to optimize your content for featured snippets, knowledge graphs, and other zero-click search results.
Image Optimization:-
Image optimization has always been a critical aspect of SEO, but it will become even more important in 2023. With visual search and image recognition technology becoming more prevalent, optimizing your images for search engines will help you attract more traffic and improve your overall SEO strategy. Some ways to optimize your images include using descriptive file names and alt tags, compressing images for faster loading times, and using high-quality images that are relevant to your content.
In conclusion, staying on top of the latest SEO trends is essential for any business or website that wants to rank higher in search engine results pages. As we approach 2023, it’s clear that AI, machine learning, voice search, mobile-first indexing, page experience, local SEO, video optimization, featured snippets, structured data, E-A-T, zero-click search, and image optimization will be the game-changing trends in the SEO industry.
By embracing these trends and implementing them into your SEO strategy, you can increase your chances of ranking higher in search results, attract more traffic to your website, and ultimately drive more conversions and revenue. So, start preparing for these SEO trends today and stay ahead of the competition in 2023 and beyond.
READ ALSO: How Toxic Backlinks Hurt SEO and How to Get Rid of Them?
Influencer marketing has been around for a while, but it has recently become a popular topic in the digital marketing world. It is a type of marketing where brands collaborate with influential people in their respective niches to promote their products or services. Influencer marketing can help your SEO in a number of ways, and it’s important to understand how to leverage it for your business in 2023.
1. Influencer marketing can help you reach a wider audience. Influencers typically have a large following on social media platforms like Instagram, YouTube, and TikTok. By collaborating with them, you can tap into their audience and promote your brand to people who might not have heard of you otherwise. This can help drive more traffic to your website, which can in turn improve your search engine rankings.
2. Influencer marketing can help you build backlinks to your website. Backlinks are an important factor in SEO, as they signal to search engines that your website is authoritative and trustworthy. When an influencer links to your website in a social media post or blog article, it can help improve your website’s domain authority, which can positively impact your search engine rankings.
3. Influencer marketing can help you create high-quality content. Influencers are typically content creators themselves, and they can help you create high-quality content that resonates with your target audience. This can include social media posts, blog articles, and videos. By collaborating with influencers, you can tap into their creativity and expertise to create content that drives engagement and improves your SEO.
Read Also: Different Types of Digital Marketing Techniques and Their Uses
4. Influencer marketing can help you improve your social media presence. Social media signals are an important factor in SEO, and having a strong social media presence can help improve your search engine rankings. By collaborating with influencers, you can tap into their social media expertise and build a stronger presence on platforms like Instagram, YouTube, and TikTok.
5. Influencer marketing can help you build brand awareness and credibility. Influencers have built up a level of trust with their followers, and by collaborating with them, you can tap into that trust and build credibility for your brand. This can help improve your brand’s reputation and make it easier for people to find you in search engine results.
6. Influencer marketing can help you target specific audiences. Influencers typically have a specific niche or audience that they cater to, and by collaborating with them, you can tap into that audience and promote your brand to people who are most likely to be interested in your products or services. This can help improve your conversion rates and drive more revenue for your business.
7. Influencer marketing can help you stay ahead of the competition. As more businesses invest in influencer marketing, it’s important to stay ahead of the curve and leverage this strategy to its full potential. By collaborating with influencers in 2023, you can stay ahead of the competition and improve your search engine rankings.
8. Influencer marketing can help you generate more leads and sales. Influencers have a powerful influence over their followers, and by collaborating with them, you can leverage that influence to drive more leads and sales for your business. This can help improve your bottom line and make it easier for you to grow your business in 2023.
In conclusion, influencer marketing is an important strategy that can help improve your SEO in 2023. By collaborating with influencers, you can tap into their audience, build backlinks to your website, create high-quality content, improve your social media presence, build brand awareness and credibility, target specific audiences, stay ahead of the competition, and generate more leads and sales. If you haven’t already, it’s time to start incorporating influencer marketing into your digital marketing strategy in 2023.
Read Also: What is Image SEO and How to Optimize Images for Search Engines?
If you want your website to rank higher in the Google search rankings, it is absolutely necessary to implement a good SEO process. SEO or Search Engine Optimization is the method of promoting your website or content using various methods in such a way that it achieves higher position in the SERP. It helps to increase the organic web traffic for your website and boosts discover-ability. With the increasing online competition between the various E-commerce businesses and organizations, using SEO gives you an edge over the competition. In this blog, we discuss some basic tips and tricks of SEO which will help you to achieve a better Search Engine Result Positioning.
Using Long Phrased Keywords
Specific content related keywords is one of the most important aspect of the SEO process. Whenever a person searches something online, they use keywords to get relevant results. Using long phrased keywords with three or more words relating to your content will help you to achieve a higher web traffic that is actually interested in your business or content. It also helps Google to understand what your content is about and rank you better.
Creating High Quality Content
Regardless of your company type, having a high quality content relating to your products or services will help you to get more web traffic and better google rankings. Google, in the recent times, has optimised their algorithms in ways which values high quality contents more than anything. Your content should be related to your website’s meta-description, headlines and keywords but also remember that stuffing too many keywords in content might be considered as ‘Black Hat SEO’ and get you penalised. You content should be fresh and appealing to the people. You can also use images and videos to make your content more appealing and engaging.
Optimize Page-Loading Time
The loading time of your page is a very important part of the SEO process. According to statistics, most users typically waits around for a maximum of 2-3 seconds for a page to load before moving on. So if your pages takes a longer period to load, you might be losing potential leads to your competitors. Some ways by which you can optimise your page-loading time are:
- Compressing image sizes.
- Enabling browser caching.
- Removing unnecessary elements in CSS.
- Reducing redirects.
Remove Zombie Pages
Zombie pages refers to web pages that brings in very little to no web traffic at all. These pages just exist. According to Google, it is better to remove such pages as they do not contain any vital information or quality content. Businesses should conduct SEO audit at regular intervals to identify such pages and remove them. This can help to increase Google page rank.
Site Responsiveness
Most people, today, uses smartphones and tablets to access the internet. When you are optimising your website or pages, you should definitely keep in mind about your site’s responsiveness on various devices. It should definitely be mobile-friendly and ready. Google recently introduced the mobile-first indexing that takes mobile friendliness into account while ranking pages. So mobile responsiveness is important for achieving a higher page rank.
Keep In Check Of All Changes
Regardless of the various processes or methods you choose to implement for you website’s SEO, the most important of them is to check the progress. Without properly monitoring the changes, you would not be able to say which processes are helping to boost your page rank. You should implement one change at a time, monitor the progress and then move on. This way you can be sure about which SEO technique is actually helping you to achieve a higher page rank.
ALSO READ: What is Image SEO and How to Optimize Images for Search Engines?
The internet or the World Wide Web is filled with limitless contents and websites. Whenever a user search for a particular term or phrase, the search engine provides a whole list of numerous websites and pages related to that particular keyword but how does a search engine know about the different contents in various different websites? How does it list the websites according to your needs or search queries? Well, this is where a ‘Web Crawler’ comes into action.
What is a Web Crawler?
A web crawler, also known as crawling agent, spider bot, web crawling software, website spider or search engine bot, is a digital bot or tool, which visits the various websites through out the world wide web and index the pages for the search engines. It is the function of the web crawler to learn about almost every content and information that is present on the world wide web so that it can be easily accessed whenever required.
Each search engine has its own version of a web crawler. A search algorithm is applied on the data collected by the web crawler through which search engines are able to provide you with the relevant information you are looking for. Various sources estimates that only 40 – 70% of the publicly available internet is indexed by web crawlers and that’s over billions of pages, so it can be said without a proper crawling application it would be very difficult for search engines to provide you with useful information.
To simplify the concept of web crawlers, let us compare the world wide web with a library. A web crawler is like someone who goes through an entire library and catalogues the books present in an orderly manner so that when readers visits the library, they can easily find what they are looking for.
Some well known examples of web crawlers are – Googlebot, Bingbot, Slurp Bot, DuckDuckBot, Baiduspider, Yandex Bot, Sogou Spider, Exabot and Alexa Crawler.
Read Also: What is Image SEO and How to Optimize Images for Search Engines?
How Does Web Crawlers Work?
The internet is continuously expanding and changing. More and more website are being created and contents are being added so it is not possible to get an exact number of how many websites and pages are available over the world wide web. Web crawlers start their procedure from a list of known URLs, also known as Seed URLs. They will crawl the pages available at those URLs first and then move on with the hyperlinks of other URLs present within those pages. As there are a vast number of web pages present over the internet, the procedure can go on indefinitely however crawlers follow some basic policies to make the procedure more selective.
Relative Importance of a Web page: Like mentioned earlier, crawlers do not exactly go through 100% of the entire publicly available internet. They crawl pages based on the number of other URLs linked to a page, the amount of visitors a page gets and other factors which indicates a page having useful information.
It is likely that a web page, which is being cited by many different pages and getting a lot of web traffic, contains high quality, informative content. So it is important for search engines to have it indexed.
Revisiting Web pages: Web contents are generally updated, removed or moved to new locations so it is important for web crawlers to revisit pages to make sure the new contents are properly indexed.
Robots.txt Protocols: Robots.txt, also known as robots exclusion protocol, is a text file that states the rules for any bot trying to access the hosted website. The rules specifies which pages to crawl and which links to follow. Web crawlers checks for such protocols before crawling any web page.
Read Also: 16 best off-page SEO techniques you must know
Web Crawlers and SEO
SEO or Search Engine Optimization is the process of promoting websites or pages in such ways that it gets indexed so that the pages can rank higher in SERP. For this to happen web crawlers need to crawl the pages so it is important that website owners do not block the crawling tools however, they can control the bots with protocols like Robots.txt and specify which pages to crawl and which links to follow according to their needs.
By now, we are all familiar with the term “website SEO”, as it increases the visibility of a website. You can generate sales, increase your customer base, build an online brand and more, with proper SEO optimization. In fact, to achieve success in this digital world, your business website has to be SEO-friendly. But alongside web content SEO, you also need to know about Image SEO. Therefore, in this article, let us discuss everything about Image SEO and how to optimize images for search engines.
What Is Image SEO?
Image SEO is a process of optimizing your images for search engines with the help of thoughtful captions, appropriate file dimensions, alternative text, and many more. This practice makes your images more visible to search engines. It will provide the SEO boost to make your content visible under relevant search results and increase the overall visibility of your website.
9 Effective Methods To Optimize Images For Search Engines :-
1. Resize The Image
Many people often think that file size and image size are the same. But in reality, there are very different from each other. For instance, image size refers to the resolution of the image and file size is the space required to store it on the hard disk. Generally, images with high resolution require more load time. But losing the quality might not work with your audience. So, you need to find a middle ground.
2. Optimize The Image Name
Selecting the right image name is extremely essential for your website’s SEO. It helps to achieve ranking among image search results. So, before uploading the image file, make sure to rename it with appropriate keywords. It will help to achieve SEO power. We suggest you include relevant keywords and separate them with hyphens.
3. Importance Of Alt Tags
Most viewers don’t need a reference to understand the context of the image. But search engines are no humans. It is not possible for search engines to accurately index the file image without alternative text. Therefore, if you use alt tags, it will provide proper context to your image. In addition, with alternative texts, your image can get a ranking among search results.
4. Image Title Optimization
While working on word press, you’ll notice that the image title is the same as the file name. So, you don’t need to put any extra effort to change. However, in case you’re are not working on word press, or the title fails to explain the file, you need to change it. Replace it with relevant keywords to get effective results.
5. Use Captions
Using captions might not have a direct impact on your website SEO. But unlike alt text and file names, captions are visible on your webpage. So, it helps to enhance the overall user experience. Most internet users often get attracted to an image because of its captions. In fact, image captions can reduce the bounce rate of your website.
6. Images Should Be Unique
If you use stock images, it won’t have a substantial impact on your website search ranking. This happens due to other websites also uses the same images. To put it in simple words, just like your website content, you should also have uniqueness.
7. The Text Should Complement Your Image
This has got to be one of the most integral parts of image optimization. Most businesses upload images with proper text complements. It can have an adverse effect on user experience. So, don’t forget to add relevant text that describes the image perfectly.
8. Include Image Structured Data
If you add structured data to your web pages, the search engines display your image as rich results. In case you don’t know, Google encourages and supports structured data for all kinds of images, recipes, and videos. For more information, you can check out Google Structured Data Guidelines.
9. Include Site Maps
Site maps basically contain the entire map of your web page’s content. So, they are essential for your SEO as they share all the information about the website with search engines. For image mapping, make sure to add URL location, caption, license information, description, title, etc.
Final Words
Image optimization is an integral part of the SEO of your website. It will help you to attract new customers, increase web traffic, and build your online brand. So, while you start the image your image optimization, make sure to keep the above points in mind.
Read Also:- 16 best off-page SEO techniques you must know
Nowadays, we are all familiar with the term Digital Marketing. It uses digital platforms such as mobiles, pop-up ads, and many more to market products and services. With affordable internet plans and devices, digital platforms are becoming one of the effective ways to promote products for companies.
In fact, many experts suggest that digital marketing is more effective than traditional marketing methods. Some of the most common methods of digital marketing are email marketing, SEO, influencer marketing, social media, content marketing, and many more. So, in this blog, let us discuss the role of digital marketing in business development.
Return on Investment
The return on investment from traditional methods of advertising such as billboards, TV ads, and newsletters is a bit ambiguous. Fetching accurate data is one of the biggest problems with traditional methods of advertising. But with digital marketing, you will have various tools to measure the progress of your advertisement campaigns. For example, tools like Google analytics can give the data to measure your expenditures and the total revenue collected. So, it helps you to structure the ad campaigns to increase the return on investment.
Gives Your Audience a Benefit
Nowadays, if you want your company to flourish, you need to build an online brand. Several studies show that most customers go through in-depth research before they any products or services. Therefore, with digital marketing, you can reach your target audience and create a personalized connection with them. For example, social media platforms such as Twitter and Facebook can help you build your online brand and increase the sales figure.
Conversion Rates
With any form of marketing, the success story lies in its conversion rates. Since you are spending an amount of money, you want to boost your sales figure through the leads. As we all know, digital marketing strategy is all about analyzing your target audience and structuring the ad campaigns around it. So, when your campaigns are directed towards your target audience only, the possibility of boosting the sales figure also increases. In fact, through digital marketing, you can create a loyal audience base for your products and services.
Budget-Friendly
One of the main advantages of using digital marketing is that you can customize it according to your budget. For example, if a small business decides to spend money on online ads, it has to be structured in a cost-effective way. But don’t worry; it can still produce good results and boost the sales figure. However, with traditional marketing methods, they can be quite expensive for a startup. The digital space gives the companies full freedom to customize and structure their marketing strategies according to their budget.
Market Presence
The whole concept of marketing is to expand your audience base and increase your market presence. Basically, the equation is simple the more market presence you have, the chances of conversion through promotion become higher. Right now, when it comes to creating market presence, digital marketing is best the option to do that. Digital marketing is much more customizable, so companies can use it according to their plan. In addition, you need to work on your online brand in order to create a market presence in today’s market.
Conclusion
Since we are wrapping off, we would like to say that digital marketing is the future of marketing. Therefore, businesses need to acknowledge its power and use it to expand their horizon. So, while you are on it, this article will surely guide you around.
ALSO READ:- Different Types of Digital Marketing Techniques and Their Uses
In the fraternity of e-commerce, the primary goal of a business is to reach its target audience. Brands can boost their sales figures and thrive in the market if they can reach out to the right customers. And we all know how crucial a role Search Engine Optimization or SEO plays in getting noticed in the digital sphere.
Therefore, most e-companies spend a substantial amount of money to develop an effective marketing strategy and a powerful SEO. But are all the SEO strategies work in the same manner? Of course, not! Despite the fact that the ultimate goal of a business is to serve the customers, SEO depends massively on the type of business you’re dealing in.
There are mainly two types of business models online, i.e., Business-to-Business (B2B) and Business-to-Customer (B2C). Both have different SEO requirements. In this blog, let’s take a look at some of the major differences between B2B and B2C SEO strategies.
B2C and B2B Business Models in A Glance
B2C (Business-to-Consumer) is a process that offers your products and services to the interested customers directly. Here, the customers will find your company while browsing for their desired products and services. If a customer is satisfied with your product, he/she will buy it through an online transaction portal. Amazon is one of the leading and globally acclaimed B2C brands thriving in the market.
On the other hand, a B2B (Business-to-Business) organization sells its products and services to another organization instead of customers. Here the selling process has its own complexity. In fact, it takes several months for a company to make a name for itself and proceed with a transaction. Therefore, the B2B transaction requires more advanced and layered SEO strategies. Most of the automobile industries thrive on the B2B business model.
>> Major Differences Between B2B and B2C Marketing Campaigns
The following points shed light on the major differences between B2B and B2C SEO strategies.
Keyword and Language Usage :-
Both B2B and B2C uses keywords and specific languages to reach their target audience. However, the phrases and terms are far more complex in B2B SEO strategies. For instance, a customer doesn’t care what technology a company uses to keep the food fresh. But on the other hand, a company selling CRM software needs to explain everything to their potential buyer. So, the languages are a bit more technical in B2B when compared to B2C.
Marketing Goals :-
B2B and B2C, both create effective marketing campaigns with only one lookout, i.e., to generate sales. But in B2B, most of the transactions don’t take place online. So, the main purpose of a B2B campaign is to drive conversion instead of boosting the sales figure immediately. Whereas B2C campaigns thrive on immediate conversions and sales results.
Purchasing Decisions :-
Generally, in the case of B2C, only one person, i.e., the customer takes the purchasing decision. But in B2B, the purchasing decision depends on multiple individuals. So, all the individuals can perform their respective market researches to find other options. In addition, each person will use their own experience, responsibilities, and concerns for the research. Hence, the SEO strategies in B2B do take multiple individuals into account.
The Bottom Line
These are some of the major differences between a B2B and a B2C SEO strategy. However, it entirely depends upon your choice regarding which SEO strategy to pick for what e-business purpose. So, choose wisely!
Digital marketing is not anything but the advertising of services and products via digital media. Digital marketing has brought a real revolution in terms of consumption and relationship with brands and businesses. That’s why nowadays, it is easier to use the internet to find out about a product or service, research prices, and even buy. The digital marketing experts execute advertising campaigns on digital channels like e-mail, cellular, internet site, and in addition to social media to make human beings conscious, offer them statistics, and get in the lead conversion.
The agencies stay up
to hire qualified digital marketing executives who have all the
important understanding and enjoy inside the discipline. However, as
digital advertising is a new subject and is emerging and penetrating
with time, there’s nevertheless a loss of skilled experts inside
the marketplace.
The elements/modules
of Digital Marketing:-
- Content Marketing.
- Paid Search (PPC).
- Social Media Marketing (SMM).
- Search Engine Optimization (SEO).
- Search Engine Marketing (SEM).
- Email advertising.
- Digital display advertising and marketing.
- Mobile Marketing.
- Web Analytics and Reporting.
The skills that you require for Digital Marketing:-
Digital marketing
needs to be your ardor and no longer just a mere professional choice.
It requires simple information on the internet with analytics and
choice-making abilities to choose many of the mediums available for
marketing enterprise to get the quality goes back on funding (ROI). It
might also sound a little technical, but once you’ve got the ardor,
then you’ll be in a position to overcome any hurdle and examine it
yourself without problems.
Once you realize the
fundamental abilities and elements in digital advertising, you should
then develop expertise in specific digital advertising and
marketing vicinity to grow to be a successful search engine
marketing, PPC, or social media advertising professional.
If you are also interested to get great online traffic and want SEO to optimize your website, then you can consult Cleonix Technologies – The best advertising and web development company in Kolkata for Digital Marketing Services right now.
1.Social Media Platforms:
These are the most effective resources that can help you as you try to build authority and trust for your website. You can easily engage with people and help share all your content on a multi-social network. You can grab tons of traffic by simply sharing vast content on a social media platform. Facebook, Twitter, and LinkedIn are among the top popular social media networks that you can try out.
1.Use the Forum:
You can use it to engage with other similar-minded people in your area of specialization. This involves answering questions on a forum to get a large number of following backlinks. It can also be used to create brand recognition for your product or services on your website thus generate impressive traffic to it. If you happen to come across an active community in the area of your specialization, just use it and let them know about your website.
3.Social bookmarking:
Once you place yourself in a popular social bookmarking site that has high control, you can submit your website or blog. Avoid doing so to low-quality bookmarking websites since it can mostly damage your SEO.
4.Sharing an article:
You must know that you can easily add great value to your blog by simply submitting an article on a platform with many and active visitors. This has proven to be a proper approach to generate high quality follow back do links. Below is a list of a few busy platforms where you can share an article. You can rest assured the results will be 100% in your favor.
Forbes
Your Story
The Entrepreneur
The Digg
5.The Directory Submission:
Popular business directories can be a great help for you to submit your blog. This is an excellent way of getting a good quantity of traffic and again in the full authority of your site for the Google SERP. There exists a significant number of blog directories that can easily take up your blog link for listing them in their directories. However, it is tough to find a good and high-end business directory. So, once you come across one, you must make sure that you make good use of it. Note that, you can Google search business directories and then check their domain authority abbreviated as DA. If you get one of this nature or another abbreviated as PA (to mean Page Authority), it simply justifies that, the quality of that website is okay.
Also Read:- Tips to keep in mind to get rid of Black Hat SEO
6.Q and A platforms:
This is a question and answers panel involving an active asking of question session and a group of people quoting different answers for the same question. This is the right place for you to generate great tons of traffic as well as backlinks where professionals are answering some questions on a given website. You can try answering questions in Yahoo Answers and Quora which are mostly taken into account for reliable solutions. If your answer is marked and verified, a high chance is that a good number of traffic will visit your website to know more about you.
7.Videos on YouTube:
YouTube allows you to create an account and then you can upload different types of videos depicting a specific area of your specialization. YouTube can be a very creative way of sharing knowledge and experience visually. You must be knowing that YouTube is a viral video streaming site under the Google search engine. The platform holds a commendable authority compared to other sites that specialize in video streaming.
For using this platform, write a unique description of the related videos and then give a referring link to the blog you have or your website.
8.Guest Blogging:
This is where you visit other people’s blogs and post your article which is most likely to give you follow backlinks for your website. Guest blogging can be a very effective way of getting backlinks. Besides, it adds an additional value to your blog especially if the content is related to the subject on the host blog. This is a perfect example of the off-Page SEO techniques which can significantly help you to earn high quality to follow links. Now, you can plan for such a guest blogging target. Search the keyword then select the blog with a good DA as well as PA then start with guest posting.
9.Sharing of document:
Some sites focus on sharing documents, and a good example is the SlideShare platform. Under this platform, you can easily upload different files such as the Pdf file format of the PPT format. If you save your files with a good keyword, you can gain high traffic visitors as the topics will be optimized and shown first among the searches. The off-page techniques will always help you to increase the visibility of your sites and authority in the search engines.
10.Commenting:
When someone famous posts something, you should pick up a habit of commenting. There are lot many benefits of commenting on such platforms as you can post your comment based on what many people are asking. If they find a solution in your comment, many will become your follower and get to know more about you. It is here that your website traffic can reach even higher. At the end of your comment, you should also let people know your identity and the link to your website should be included. This is a great way of earning backlinks as well as spreading brand awareness.
Also Read:- SEO Meta Tags & Their Uses For Ranking
11.Get a competitor’s backlink:
You can try to poach visitors in the backlinks of your competitors by use of advanced tools such as Ahref, Moz as well as Semrush. This is a great way of helping you get an idea of how and where your competitor is getting backlinks. Remember that, you can also make use of the same off-page SEO approaches for generating backlinks for your competitors.
12.PBN Web 2.0:
You can easily take link building of a step ahead of other websites. This is done by professionally making a personal PBN or the personal Branding network. There are numerous web 2.0 platforms that have commendable authority. You can easily create your free blog on the web 2.0 platform and back-links to your main blog. To achieve success in this, just create a blog for free on the 2.0 web platform or website and then share this among very popular media. the following includes a good example of a free blog on web 2.0:
Ord press
Bloggers
Wix
Weebly
If you get used to creating your own unique PBN, you can be absolutely confident that the best practice for an off-page SEO approach.
13.Building on broken Links:
Initially, all you have to do is start by identifying a broken link on other people’s websites and then start a process of link building. I know you must be thinking about how to go about this. Well, go to Google Search then type your keyword and the resources. After that, you can click on each result to help you recognize the broken link at the resource page. If this happens to be related to the niche you have, then create some content about it on your blog or site and then ask the owners of the broken website to redo their content with your new link which leads to your content.
An excellent place to achieve this is by attempting link building at the Wikipedia platform. Browse the page that is in relation to your gap and then press the enter button. After that, press “CTRL and F” and then type the word “Dead Link” followed by the Enter button. This will guide you to all the dead links if there are any.
You can use similar content for your website or the blog and then you can initiate a process of editing the Wikipedia page to make sure your link is replaced. Isn’t this an amazing opportunity to get a backlink right from the authority site?
14.Business reviews:
This is another well-known off-page optimization which plays a significant role in SEO. You have a chance to improve brand awareness and give comments on a popular website. It will help you upgrade your brand awareness by giving reviews on a famous website. Inserting your URL and the name of a high authority review site will make it easy for you to get your business brand at the peak of the search engine results.
15.Image sharing:
Some websites focus on sharing images. Such sites include Instagram and Pinterest to improve the visibility of your search engine as well as visitors to your site. The contents here are only limited to web search, but of late, you can also search an image by copying it and pasting it at the search window.
Also Read:- Top 3 reasons why PPC is Important for Your Business
16.Create an autopilot content:
Finally, it is said that content is no doubt the prime thing. It is good for you to come up with great content that can generate backlinks as well as social shares on the autopilot. There are some content formats that you can use, and a good number of traffic will find their way into your website. They include:
Infographics
List posts
Why
How to
Video
quiz
About the author
Cleonix Technologies
A professional Web Development Company is highly focused on providing world class and best in the industry standard services in every domain that we work upon.
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